Runtastic Officially Launches Classic-Style 'Moment Series'

Runtastic, which recently officially introduced the smartband Orbit to the Korean market, is now officially launching the classic-style circular fitness tracker Runtastic Moment in the Korean market.

Runtastic, an Austrian startup wholly owned by Adidas of Germany, is already a powerhouse in the fitness app market, having recorded over 1 million downloads in Korea. Based on this foundation, it has introduced the Moment series, a circular fitness tracker that can be used not only for exercise but also as a perfect watch for everyday use.

A total of four products are being introduced this time. However, they all share a common characteristic: a circular design that exudes a strong analog vibe. When worn on the wrist, they look like perfect watches, and thanks to replaceable batteries, they do not need to be charged for over six months after a single change. Despite this, they can be connected to various Runtastic apps to enable accurate exercise tracking. A separate circular display on the inside shows step counts, calorie consumption, and more.

The flagship model among the newly introduced products is the Classic. True to its name, it is the most expensive and luxurious. It features a 100% genuine leather strap paired with traditional silver, gold, and rose gold colors. The strap can be easily swapped with any standard 22mm model without the need for any special tools. It is expected to receive a positive response from male consumers, particularly those who commute in suits. The price is 205,000 won.

The Elite is a model more suitable for the outdoors. The watch is black, and the outer strap is finished with a fabric that looks almost military-style. However, the inside is made of leather where it touches the skin, making it soft. With its large size, the design is well-suited for those who are active outdoors. The price is 205,000 won.

True to its name, Basic features a simple design with a lower price point. Made from harmless urethane material, its stylish yet understated design suits young people and women alike. The price is 170,000 won.

True to its name, Fun stands out with its unconventional colors and design. Targeting women and teenagers as its primary customer base, it boasts a bold color palette not seen in existing smartbands, including Plum (purple), Indigo (blue), Raspberry (pink), and Sand (sand). At 150,000 won, it is the cheapest in the Moment series.

The newly introduced Moment series features various exercise function analysis, sleep analysis, and built-in memory capable of storing up to a week's worth of data. It connects to smartphones via Bluetooth, and true to its nature as a smartband, notification functions are standard. Notifications for text messages, phone calls, and KakaoTalk are alerted via LED and vibration. Equipped with 100m water resistance, it is suitable for everyday use as well as swimming.

TED21, the official distributor of Runtastic in Korea, plans to hold various promotions to celebrate the launch, such as giving away genuine Runtastic sports armbands and cigarette lighter chargers on a first-come, first-served basis at open markets.