Conducted with Microsoft, IAV, Cubic Telecom, and others
Technology showcasing improved road safety and traffic flow using V2V and V2I

NXP Semiconductor will present a shared vision of safety and security across all transportation processes through highly automated driving demonstrations and experiences with various automotive and transportation-related companies at CES 2017. The event will be conducted jointly with Microsoft, IAV, Cubic Telecom, Esri, Swiss Re, and others.

At North Plaza NP-2, test drive events will be held for CES visitors. Through highly automated vehicle driving demonstrations, visitors can directly experience how cloud and artificial intelligence provide personalized vehicle riding experiences. During this demonstration, visitors will have the opportunity to directly experience how vehicle safety is ensured through inter-vehicle communication and environmental sensing technology, and how a more optimized driving experience is provided to the driver through adaptation to driving style. Additionally, participants will be able to learn how these newly emerging technologies enable new and more flexible insurance products.

▲NXP Semiconductor autonomous driving related video.

First, NXP Semiconductor will showcase technology that improves road safety and traffic flow using secure communication for vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) systems. Applications of such systems include collision warning systems, intelligent traffic signals, and vulnerable road user detection at intersections, all based on NXP's RoadLINK automotive product. NXP is collaborating with Delphi and Savari on in-vehicle and roadside equipment.

Microsoft will demonstrate scenarios in which artificial intelligence bots can enhance driver safety and driving focus while integrating schedules and personal settings into the driving process. Additionally, based on sensor data from V2X, radar, camera, and LiDAR, Microsoft will showcase solutions that analyze road traffic conditions and pedestrian density in real-time using Azure cloud.

The advanced autonomous driving technology developed by German vehicle engineering company IAV is gaining attention as an important means of overcoming urban traffic congestion and its accompanying pollution problems. Advanced autonomous vehicles can access surrounding infrastructure, pedestrians, and Microsoft's Azure cloud, enabling vehicles to interact automatically with their surrounding environment.

Esri will showcase mapping and spatial analysis technology. This technology, linked with Microsoft's Cortana, provides users with geospatial context information to improve safety in road driving and overall vehicle use. Esri also provides enterprise GIS platform services through Azure cloud. This provides geographic content and analytics capabilities to better understand driver behavior, predict road traffic congestion in advance, and improve traffic flow. Additionally, it exchanges connected vehicle sensor data with other vehicles within the same ecosystem. Through these functions, even in small cities, safety measures such as removal of dangerous manholes or road hazards can be taken more quickly.

Swiss Re will showcase customized smart insurance coverage models through simulation, enabling the construction of future connected mobility solutions using Microsoft Azure technology. Cubic Telecom provides the foundation necessary to operate high-definition continuous infotainment systems through complete 4G LTE communication technology. This enables access to competitive service bundle products including Wi-Fi hotspot services and personal apps.

Visitors wishing to participate in the connected vehicle demonstration during CES can visit the NP-2 exhibition hall in the Gold Lot area of LVCC North Plaza. The event will run from January 5-8. Executives from all participating companies will be present at the venue to provide detailed explanations of the technology.