Strengthening Built-in Brand Competitiveness through Partnerships with Construction and Interior Design Organizations
Significantly Expanding Distribution Sales Network and Providing After-Sales Service

On the 10th, LG Electronics concluded a cooperation agreement with the National Association of Home Builders (NAHB) for joint marketing of the 'Signature Kitchen Suite'.

The Signature Kitchen Suite will participate in NAHB's 75th anniversary marketing as an official partner throughout 2017. LG Electronics announced plans to actively promote the Signature Kitchen Suite through NAHB-hosted events as well as websites, social media, and various promotional materials, and will also participate in various campaigns targeting NAHB members.

Additionally, LG Electronics is conducting joint marketing of built-in appliances with 'ASID (American Society of Interior Designer)', the largest interior design association in the United States.



LG Electronics explained its strategy to solidify partnerships with major organizations such as NAHB and ASID to continuously strengthen premium built-in brands including 'Signature Kitchen Suite' and 'LG Studio'.

The Signature At Your Service premium service for Signature Kitchen Suite provides comprehensive coverage from product installation to after-sales service, including a complimentary 3-year warranty and a dedicated 24-hour call center.

Song Dae-hyun, President of LG Electronics' Home & Appliance Business Division, emphasized, "Building on product leadership based on innovative technology and adding differentiated marketing, we will continue to lead the U.S. premium built-in market."