ADI Selects Arrow Electronics as Global Distribution Channel Partner
Published2017.02.16 10:53Analog Devices has announced the selection of Arrow Electronics as its strategic partner to manage the global distribution channel.
ADI will maintain its existing regional distribution network while consolidating the global distribution channel partner to Arrow Electronics. Customers can receive comprehensive services under a simplified distribution channel structure, with support from a dedicated channel team covering everything from design, prototyping, to shipping support.
Martin Cotter, Senior Vice President of Global Sales and Digital Marketing at Analog Devices, stated: "Analog Devices is making continuous investments for our customers by expanding our direct sales team and strengthening collaboration with Arrow Electronics to activate channel operations. Based on Arrow Electronics' excellent technical sales and marketing ecosystem, product lifecycle solutions, and shipping services, ADI can expand its distribution channel strategy from a transaction-based approach to a strategy-based approach. Our team members are very pleased to be able to establish close partnerships with all customers."
Arrow Electronics has served as a key distribution channel partner for ADI for decades, providing services and expertise spanning ADI's global supply chain and shipping support services, from lifecycle design to production of ADI's extensive high-performance analog product portfolio including data converters, signal conditioning, RF and microwave, power, DSP, and sensor ICs.
Andy King, President of Arrow Electronics' Global Components Business, stated: "Arrow Electronics has built a long and close relationship with Analog Devices, and we are delighted that deeper collaboration between the two companies will bring innovative new technologies to market. Based on ADI's broad product portfolio and Arrow's end-to-end, full product lifecycle capabilities, both companies can work together to help customers address the analog and mixed-signal challenges they face most in emerging markets such as the Internet of Things (IoT)."
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