Fitbit's New Alta HR Offers Sleep Solutions Through Co-development with Sleep Experts
Accurate activity measurement and analysis through heart rate monitoring, and provision of personalized guidelines.

Sleep is the best medicine. Lack of sleep leads to weight gain, weakened immunity, muscle relaxation, and a decline in memory. Fitbit’s new Alta HR improves sleep quality through sleep monitoring and provides personalized guidance for a healthy life. Furthermore, it notifies you of insufficient exercise via notifications, connects to a global health management network to provide continuous information, and offers motivation.

Fitbit's primary function is recognizing changes in heart rate. It measures light sleep, deep sleep, REM sleep, and time spent awake. The reason for thoroughly analyzing sleep patterns is that the functions recovered differ depending on the pattern.

	Sleep ratio	recovery function
light sleep	50~60%	Memory, learning ability, physical fatigue
sopor	10~25%	Immune system, muscle growth
REM sleep	20~25%	Mental health, memory planning

Providing personalized information and guidance based on over 3 billion sleep record data points

Fitbit is The relationship between sleep, exercise, body weight, and heart rate can be described as follows.

"past For 10 weeks, running during the day increased restful sleep time by approximately 20 minutes compared to not running.

Lack of sleep can increase hunger hormones. To lose weight, make sure to get enough sleep.

The average sleep time this weekend was 9 hours and 30 minutes, which was longer than the weekday average of 5 hours and 40 minutes. This change could be a sign that you are not getting enough sleep during the week.


Motivation through continuous monitoring and notifications

With enhanced calorie expenditure measurement capabilities, it monitors even minimal movement and exercises like yoga and spinning. It records heart rate, steps, distance, calories burned, and exercise time during daily activities. A single charge lasts up to 7 days, and after a week, it compares your records with your goals to show how much you have achieved.

This system was developed over two years by experts based on data from various sleep-related fields, including health, chronic diseases, and insomnia. Dr. Sheurban of Stanford University, who participated in the study, said that Fitbit’s new sleep feature “utilizes a science-based approach to show long-term sleep patterns and provides proven, applicable information,” adding that “users can now easily and conveniently obtain sleep solutions through Alta HR, rather than through expensive professional sleep agencies.”


Creating personalized personality and style

Whether you are going to the gym or going out at night, the slim design of the Alta HR can be used as a versatile accessory. The Classic Tracker, a classic fitness band, is priced at 199,000 won, while the Special Edition, featuring a soft pink and 22K rose gold tracker, a black classic band, and a matte metal tracker, is priced at 229,000 won. Additionally, the prices for the Luxleather Collection brown, indigo, and lavender bands are yet to be determined.

It will be sold online and in stores worldwide starting in early April of this year, and in Korea, it can be found at large discount stores, electronics specialty stores, and online.