Various extreme tests recreated with 40 obstacle stages

LG Electronics is stepping up its online marketing efforts to coincide with the global launch of the G6, featuring a video that recreates safety and durability tests using cartoonish imagination.

On the 9th, LG Electronics released a video on social media featuring a "Goldberg machine" that symbolically demonstrates the quality testing process and differentiated strengths of the LG G6. A "Goldberg machine," devised by American cartoonist Rube Goldberg, is a mechanical device created using cartoonish imagination to go through a complex process to reach a single goal. This device is frequently used in advertising videos and other media because it emphasizes fun and ingenuity over efficiency, delivering both visual enjoyment and a message.

The 2-minute 30-second video was produced over 26 days and shows the G6 passing through a Rube Goldberg machine made of 40 obstacles.

The G6 placed on the starting platform begins, breaking the silence with a vibrating sound. The platform tilts due to the vibration, and the G6 slides into the Rube Goldberg machine. It falls into a deep tank, gets covered in dust, and continuously overcomes obstacles ranging from -20 to 60 degrees, including a vertical drop of 1 meter followed by a continuous fall. Next, the G6 passes through fast charging and battery safety tests, Dolby Vision/HDR10 high-definition checks, and squeezes through a narrow gap. Finally, when the final destination button is pressed, the drone takes flight and captures the entire Rube Goldberg machine, built in an 18:9 aspect ratio, with a wide-angle camera. This Rube Goldberg machine was constructed as a rectangular set measuring 8 meters wide and 4 meters high, which is the same aspect ratio as the LG G6's 'FullVision' display.

The production took 26 days. LG Electronics actually launches the LG G6 after conducting quality tests on a total of over 1,000 items over approximately 5,000 hours, which are stricter than international standards, and produced this video to inform consumers about the testing process in a more fun and effective way.
Kim Soo-young, Senior Vice President of LG Electronics’ MC Marketing FD, stated, “We produced this video to intuitively demonstrate the strengths of the durable and safe LG G6 to consumers worldwide,” adding, “We will continuously strengthen our marketing activities for the successful global launch of the LG G6.”