When energy and automotive companies, telecommunications and financial institutions come together, what business becomes possible?
These companies are focusing on the connected car commerce market. They foresee automobiles evolving beyond computers to become 'smart cards.'

Beginning with Bluetooth-based infotainment technology in the Peugeot 3008 launching in the second half of this year, the plan is to subsequently expand into voice recognition and deep learning based on 5G or LTE. This is the business result created by members of the Car Commerce Alliance—GS Caltex, LG U+, Shinhan Card, and software company OWIN.

◇ Energy: GS Caltex Retail Planning Division Executive Director Jo Kwang-ok
"Customers pursue convenience, and electric vehicles and connected cars raise many questions about the future refueling market"
Various changes are occurring in the refueling market with autonomous vehicles, car sharing, and electric vehicles. Automotive consumption habits are changing. Customers will seek convenience, so we predict that and make proposals to them. For example, when a vehicle has in-vehicle IoT that recognizes fuel levels and searches for gas stations, we propose options that reflect not just price but also preferred supplementary services. Rather than simply providing fuel, we will be able to identify customer preferences and provide linked services, creating synergy effects.

◇ Finance: Shinhan Card Partnership Business BU Head Hwang Won-seob
"Automobiles will ultimately become cards, and they must be safe and convenient."

We view automobiles as ultimately becoming financial spaces. Financial companies, just as smartphones have evolved, will help create customized consumption and payment spaces according to customer preferences. Safely and conveniently. As connected cars are discussed, we sought preemptive response measures, and our choice was the Connected Car Alliance.

◇ Telecommunications: LG U+ BS Division E-BIZ Executive Director Son Jong-woo
"Network strength is our opportunity"

We took note of the connected car market and sought partners. U.S.-based GM operates with LTE and WiFi-type rate plans. Of the 6 million connected cars sold last year, most have adopted commerce systems. Currently, the alliance provides internet payment services. Customers can make payments regardless of which telecommunications provider they use. Since Home IoT is currently in the commercialization stage, we are planning to connect Home IoT and connected cars when 5G services are deployed.

◇ Car Commerce Software: OWIN CEO Shin Sung-chul
"Connected car commerce will drive market change through transformation of experience"

At CES, multiple companies including Ford, Visa Card, and Concardis Card outlined blueprints for the car commerce market. Even Visa Card, which drew the most concrete picture, announced that commercialization would require at least three more years. Drive-thru type stores generate 35-40% higher sales than traditional stores. Customers seek convenience, so this is a market worth noting. We are expanding the drive-thru format that previously was limited to existing coffee shops and fast food restaurants. Stores with limited parking space can also participate. We plan to expand the car commerce market to include supermarkets, gas stations, parking lots, vehicle maintenance history, valet services, and highway toll passes. Changes in experience will drive market changes.