LG Electronics’ portable speakers have surpassed monthly sales of 10,000 units in Korea this year. Each product features excellent portability, a modern design, and high outdoor usability. Sales increased significantly as specific consumer needs were reflected in each product. In particular, they were highly popular among customers in their 20s and 30s who enjoy music, games, camping, and cycling by connecting the speakers to IT devices such as smartphones and laptops.



'Mood (model name: PH1)' weighs 190g and surpassed 4,000 units in sales within a month of its launch last July. Additionally, 'Candle (model name: PH3)' has seen steadily increasing sales since its launch last November, selling over 1,500 units per month. The overall design is a triangular pyramid shape with rounded corners. An LED light inspired by a candle flame is applied to the top of the product to create a soft atmosphere.

LG Electronics also focused on raising brand awareness. Last year, it gained popularity by releasing unique portable speakers such as the 'JonOne Art Series' and 'Twice Speaker' in collaboration with world-renowned graffiti artist JonOne and popular girl group Twice.

With the arrival of the spring outing season, LG Electronics expects sales of portable speakers specialized for outdoor activities to further increase. The 'Active' (model name: PH4) is equipped with two passive radiators that produce rich bass, making it suitable for outdoor activities such as camping and picnics. It features a battery that lasts up to 10 hours and is water-resistant. The 'Cookie' (model name: PH2) weighs 167g and is specialized for outdoor activities such as exercise and sports. It features a strap that allows it to be attached to clothing, backpacks, or bicycles. Its water resistance and LED lights along the edges help prevent accidents during nighttime workouts.

Son Dae-gi, Head of HE Marketing FD at LG Electronics Korea Sales Headquarters, emphasized, “We will continue to target the portable speaker market with products featuring the functions consumers want.”