SK Telecom, Watch Face Gifts for Children When Praised & T World Pokémon GO
SK Telecom launched three types of the Cookiz Watch 'JooN Special Edition' featuring designs of Disney and Marvel characters, including Mickey Mouse, Elsa from Frozen, and Iron Man, which were unveiled on the 2nd.
The 'June Special Edition' supports the 'Building Good Habits' app, which helps parents improve their children's lifestyle habits together. If children complete four tasks a day, they can unlock Disney and Marvel character stories and watch faces.

In addition, SK Telecom has partnered with the Pokémon GO company to install PokéStops and Gyms at SK stores. Users will naturally visit SK stores through the game. The partnership between SK Telecom and Pokémon GO also offers free data usage for SK Telecom customers playing the game 'Pokémon GO' until the end of June. An SK Telecom official stated, “We aimed to provide customers with fresh fun by moving beyond marketing that simply offers prizes and incorporating CIY elements where customers can directly nurture characters.”

Hyundai Card, “We Also Operate the Augmented Reality Game Joker”
Riding on the popularity of 'Pokémon GO', Hyundai Card launched 'JOKER', an augmented reality app, last January. 'JOKER' is a promotional app developed to provide events to Hyundai Card customers, characterized by offering card benefits through the application of augmented reality and location-based services.

The usage is the same as Pokémon GO. When you launch the app, Joker characters appear in different forms depending on your location and time. You simply need to catch the Jokers that appear on the screen using a Poké Ball, just like catching Pokémon. When you catch a Joker, you receive discount and exchange coupons that can be used immediately at affiliated stores in the nearby area, such as movie theaters, restaurants, and cafes.

KB Kookmin Bank, Liiv Tong, a digital piggy bank, not a coin-operated piggy bank
The CIY craze is also sweeping the financial sector. Financial products that incorporate CIY elements and gain popularity among children, who are far removed from finance, are being launched one after another. Last February, KB Kookmin Bank launched 'Liiv Tong,' an IoT-based digital piggy bank. When a child's parents or family members deposit money into 'Livtong' via a smartphone app, the deposit history and messages are displayed on the screen of the child's physical Livtong.

'Livtong' also serves as a financial education tool that fosters an interest in saving. By setting savings goals—such as the amount and completion date—with your child through the 'Livtong' service, you can cultivate a saving habit. Through 'Livtong,' children can increase their interest in saving by watching the process of their money accumulating. Furthermore, whether the total savings target (1.5 million won) is reached or there are no savings, 'Livtong' maintains the child's attention by providing customized, emotionally engaging visuals depending on the situation. It also adds a fun element by issuing 'Livtong' praise stickers when the child performs good deeds.

Philips Korea, 'Sonicare Kids Special Edition' Sonic Toothbrush That Helps Children Develop Brushing Habits
On the 21st, Philips Korea unveiled the 'Philips Sonicare Kids Special Edition' in collaboration with the popular animation 'DinoCore Season 2' and its premium children's sonic toothbrush brand 'Sonicare Kids'.

CIY elements can also be found in that product. With the 'Philips Sonicare Kids Special Edition,' children can enjoy brushing their teeth for two minutes in a fun, playful way through a specialized tooth-brushing coaching app. It features engaging elements that encourage children to brush on their own, even if they tend to avoid it, thereby helping them develop proper brushing habits proactively.