Bang & Olufsen opens a store on the 1st floor of the Avenuel Hall at Lotte Department Store Busan Main Branch (Seomyeon) today, the 15th.

Bang & Olufsen has relocated from the 6th floor of the existing Lotte Department Store Busan Main Branch to the 1st floor of the recently expanded Avenue L building and carried out a major renovation. Avenue L is Lotte Department Store's iconic luxury hall, featuring high-end imported fashion and jewelry brands.


With the expansion and relocation of the new store to the first floor, consumer accessibility and comfort have been significantly improved. The space is organized primarily around experience zones to allow customers to try out a variety of products from the luxury line 'Bang & Olufsen' and 'B&O PLAY,' which inherits Bang & Olufsen's signature sound. In particular, the store features B&O PLAY's new CI, creating a younger and trendier atmosphere.

"This new store is significant as it marks the first time Bang & Olufsen has opened a store in a luxury hall within a department store in the Busan area," said a Bang & Olufsen official. "Through improved accessibility and various experiential elements, we will share a music-based lifestyle experience with even more consumers in the Busan region."