Autonomous vehicle market expansion possible through Amazon Whole Foods Market and Amazon Prime delivery service & monthly subscription
Google Waymo secures garage facilities through collaboration with car rental company AVIS

Google announced its collaboration with car rental company AVIS. The plan is to manage Google's autonomous vehicle Waymo at AVIS's garage facilities and utilize them as parking space.

In April of this year, Google announced that it would expand autonomous vehicle-based mobility services targeting general residents in the Phoenix area and deploy an additional 500 vehicles beyond its existing fleet to provide services.

Digital Eco forecasted in its trend briefing that if consumers increasingly opt to rent rather than own automobiles, Amazon could emerge as an unexpected competitor in the automotive service market.

Amazon has recently acquired Whole Foods Market, securing the market's parking lot, and operates Amazon Prime's monthly subscription service. If Amazon expands its autonomous vehicles originally used for delivery services, introduces a vehicle calling service, and offers vehicles on a monthly subscription basis, it would be highly attractive to consumers who can seamlessly use both online and offline services.

For example, Amazon could provide services to passengers while autonomous vehicles return after delivering products to customers, or if Amazon customers purchase groceries online during commute hours, the company could provide a service that transports customers home in an autonomous vehicle with their purchased products in the trunk.