Shall we plan a vacation using T map data results?
Published2017.07.04 10:08Surge in tourists at Penguin Village, 1913 Songjeong Station Market, Gwangmyeong Cave, D Museum, etc.
The Korea Tourism Organization and SKT announced the Top 20 summer (July-August) tourist destinations preferred by the public based on destination search volume on T map. The data analyzed 949,135 tourism-related searches (based on the number of final destinations set) for tourist attractions, cultural facilities, restaurants, and accommodations on SKT T map over two years starting from 2014.
The top search volume by metropolitan local government is as follows.
Seoul COEX and Seoul Namsan Tower
Daejeon National Central Science Museum
Daegu Seomun Market, Gyeongbuk Gyeongju National Museum and Bulguksa Temple, Gyeongnam Hallyeoseodo Scenic Cable Car (Tongyeong)
Ulsan Jangsaengpo Whale Museum and Daewangam Park, Busan Haedong Yonggungsa Temple
Gwangju Kim Dae-jung Convention Center and Penguin Village
Sejong Lake Park in Sejong, Jeondeungsa Temple in Incheon, Heyri Art Valley in Gyeonggi, Sokcho Beach and Sokcho Tourist and Fisheries Market in Gangwon
Dodam Sambong in North Chungcheong Province, Kkotji Beach in South Chungcheong Province
Jeonbuk Jeonju Hanok Village, Jeonnam Juknokwon
Jeju Hyeopjae Beach
In particular, tourist destinations that have seen a surge in visitors over the past three years include Penguin Village in Nam-gu, Gwangju Metropolitan City and 1913 Songjeong Station Market (Gwangsan-gu, Gwangju), Gwangmyeong Cave in Gwangmyeong-si, Gyeonggi-do, and D Museum and the National Museum of Modern and Contemporary Art, Seoul in Seoul.
Yangnimdong History and Culture Village, home to Penguin Village in Nam-gu, Gwangju, has seen a recent surge in tourists due to the operation of various experiential tourism programs, such as street performances and themed tours with experts. It was also selected as the '17 Tourism City of the Year' and one of the '100 Must-Visit Tourist Spots in Korea'. Gwangmyeong Cave has surpassed 2.75 million cumulative paid visitors from its paid opening in April 2015 to June 25, 2017, and plans to extend its operating hours until 9 PM every day without holidays during the summer peak season of July and August.
Top-ranking 'gourmet' search keywords included Sokcho sashimi restaurants, bakeries in Gunsan/Daegu/Daejeon, Jeju meat noodle restaurants, Gunsan Jjamppong restaurants, Gangneung local coffee shops, Ulju bulgogi restaurants, and Busan milmyeon restaurants.
Jeon Young-min, Team Leader of the Domestic Tourism Strategy Team at the Korea Tourism Organization, stated, “We plan to analyze preferred tourist destinations for each local government through future joint research with SKT’s T map Business Division and provide the findings to local governments and the travel industry,” adding, “We expect the analyzed results to be usefully utilized in tourism marketing activities, such as the development of domestic regional travel products.”
In addition, they urged people to "smartly plan their summer trip by visiting the travel information site 'Korea Everywhere' (www.visitkorea.or.kr) to check the Top 20 T map search volumes for summer, the 'Korea Everywhere' list, and recommended tourist destinations for summer, as the '100 Must-Visit Tourist Spots in Korea' are selected and announced every two years based on T map big data, social media buzz volume, and recommendations from local governments."
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