LG U+ Operates Pet IoT Experience Zone
Published2017.07.18 12:28LG U+ and E-Mart operate a pet IoT experience zone at "Molly's Pet Shop," a premium pet multi-shop, and "Chiro Meong Animal Medical Center," a veterinary hospital.
The pet IoT product officially recommended by the Seoul Veterinary Medical Association is offered as a package of three types: Home CCTV Mini, IoT Plug, and IoT Switch. The Home CCTV Mini features 4x zoom and a 142-degree wide-angle camera, two-way voice communication, up to 50 days of video storage, and scheduled recording settings.
LG U+ has established experience zones at the Starfield Hanam location in Hanam-si, Gyeonggi Province, which has the highest foot traffic among 34 Molly's Pet Shop locations nationwide, and at "Chiro Meong Animal Medical Center," a premium pet specialty hospital in Seocho-gu, enabling customers with pets to directly experience IoT services and make purchase decisions.
LG U+ IoT guides are stationed at the experience zones to provide usage guidance and service demonstrations. When customers are satisfied with the service and wish to subscribe, the guides accept subscription applications and assist with registration through the customer service center.
In addition to the Starfield Hanam location, LG U+ plans to operate experience zones at the Centum City location in Busan, which also attracts high foot traffic. The company also plans to install Home CCTV at nine "Pet Hotel" locations within Molly's Pet Shop so customers can monitor their pets via smartphone while on vacation.
Amid a recent surge in "pet families" who treat pets as family members, LG U+ expects to gain momentum in pet IoT subscriptions by expanding direct service experience opportunities.
Ko Sung-phil, IoT Planning Manager at LG U+, stated, "Since IoT services are not tangible, providing service demonstrations and direct experience opportunities is crucial to attract customer interest and raise awareness of the necessity of these services. Going forward, we plan to operate various IoT service experience zones to expand customer usage experiences."
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