Fitbit, Head to the Department Store for Vacation? "Experience Zone Opening"

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Fitbit, Head to the Department Store for Vacation? "Experience Zone Opening"

Published2017.07.19 10:50

Opening a pop-up store at Shinsegae Gangnam from the 18th to the 30th

Providing workout tips using Fitbit products with yoga instructor Lee Yu-ju and fitness models

Fitbit, a global leader in fitness wearables, announced that it will operate a 'Summer Health In Style' pop-up store on the 9th floor of Shinsegae Department Store Gangnam from Tuesday, July 18 to Sunday, July 30, to coincide with the summer vacation season, where customers can experience Fitbit products firsthand and purchase them at a discount.

At this pop-up store, visitors can experience firsthand five different Fitbit products that have captured the hearts of fitness enthusiasts worldwide: the Alta HR, Charge 2, Flex 2, Blaze, and Alta. Additionally, there is an opportunity to purchase them at a discounted price of up to 60,000 won. Furthermore, customers who purchase Charge 2, Blaze, or Alta products at the pop-up store will receive additional accessories (limited quantities), and customers who try out Fitbit products will receive three L'Occitane samples worth 20,000 won.

In addition, to celebrate the opening of the pop-up store at Shinsegae Department Store in Gangnam, Fitbit is also holding a special weekend event for "home workout enthusiasts" who aim for smart exercise on this coming Saturday and Sunday from 2 p.m. to 5 p.m. The weekend fitness session, featuring yoga and fitness demonstrations by star yoga instructor Lee Yu-ju and fitness models Sim Jeong-woo and Seo Young-seok, will reveal tips on how to exercise more smartly and efficiently using the various functions of Fitbit products.

Choi Jung-woo, Sales Director at Fitbit Korea, said, “As many people are making smarter and more stylish workout plans for the summer season, we hope that through this pop-up store event, many people will be able to experience Fitbit’s products, which combine innovative wearable technology with sophisticated design.”

The special benefits for Fitbit products available exclusively at this pop-up store are as follows: 'Alta HR' 169,000 won, 'Charge 2' 169,000 won (limited quantity, additional accessories included), 'Flex 2' 99,000 won, 'Blaze' 199,000 won (limited quantity, additional accessories included), and 'Alta' 129,000 won (limited quantity, additional accessories included).

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