LG Electronics Opens Premium Brand Shop in Iraq "Will Establish Itself as a Cultural Space"
Published2017.08.16 12:20Cooking classes, kids zone, VIP lounge and more...Free wireless internet also provided
LG Electronics has made an investment by opening its largest premium brand shop ever in Iraq.
On the 15th, an opening ceremony for the brand shop was held with attendance of approximately 200 people including Vice President Cha Guk-hwan, Representative of the Middle East and Africa Region, Ambassador Song Woong-yeop to Iraq, Nawzad Hadi, Governor of Erbil, and local media.
The premium brand shop, located in the prime commercial district of Erbil, Iraq, spans two floors with a total area of 870 square meters (m2), making it the largest brand shop operated by LG Electronics in overseas markets.
LG Electronics has set up an experience zone for 'LG SIGNATURE' in the store, allowing customers to view LG SIGNATURE products such as OLED TVs, washing machines, and refrigerators at a glance.
On the second floor of the store, 15 units of '86-inch ultra stretch signage' with a 58:9 aspect ratio catch customers' eyes. Additionally, LG Electronics has made the entire exterior wall in front of the store with glass so that displayed products can be seen from outside the store.
LG Electronics has established the brand shop as a multi-purpose entertainment space by providing cooking classes, a kids zone, and a VIP lounge, as well as offering free wireless internet. The brand shop is expected to establish itself not as a simple sales outlet but as a local landmark that customers in the area frequently visit.
In addition to Iraq, LG Electronics also operates premium brand shops in Iran, Lebanon, Jordan, UAE, and Saudi Arabia, and plans to continue expanding the number of stores.
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