Fitbit opens pop-up stores in three Seoul department stores in September
Published2017.08.30 13:08Fitbit announced that it will be running pop-up stores in three major department stores in Seoul for about a month starting August 25th to welcome the fall season.
From August 25 to September 7, product experience and discount events will be held at a total of three pop-up stores: Hyundai City Mall Garden Five, Shinsegae Department Store Gangnam (September 8 to 14), and Hyundai Department Store Pangyo (September 15 to 31).
Choi Jeong-woo, Fitbit Korea’s head of sales, said, “We opened pop-up stores in several locations so that more people can experience Fitbit’s innovative and smart health management features firsthand,” and “We are holding a special discount event ahead of Chuseok, Korea’s biggest holiday, so that it can be a smart gift for your family’s health management.”
During the pop-up store operation period, a special weekend event will also be held on Saturdays and Sundays. Demonstration events with famous fitness models, including star yoga instructor Lee Yu-ju, will showcase yoga and fitness tips as well as smarter and more efficient exercise methods using Fitbit products.
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