'LG Nano Cell TV' Advertisement Video Surpasses 100 Million Views Within a Month of Release
Experience Zone Operated at IFA 2017, Receiving Enthusiastic Interest from Visitors

LG Electronics' 'Nano Cell TV' online advertisement video released on the 1st of last month captured the attention of 100 million netizens worldwide.

This video, featuring an unusual shooting showdown between Steven Gerrard, a legend of the English Premier League known as 'Captain Gerrard,' and Adam Lallana, considered one of the best midfielders in active play, surpassed 100 million cumulative views within approximately one month of its release.

LG Electronics produced this advertisement to demonstrate the strengths of LG Nano Cell TV, which delivers accurate color expression even when viewed from the side. This approximately 2 minutes 50 seconds video involves creating video walls using LG Nano Cell TV and a standard LCD TV respectively, then having the two players kick a ball to match higher numbers among several numbers displayed on the video walls.

When the two players kicked the ball from a 60-degree side angle, they achieved higher scores when shooting at the video wall made with LG Nano Cell TV. With the standard LCD TV, some minus signs in front of numbers were difficult to see due to color distortion. For example, a number that appeared to be '9' was actually '-9'.

LG Electronics also operated an experience zone at 'IFA 2017' held in Berlin, Germany, emphasizing the superior viewing angle of Nano Cell TV, which drew significant interest from visitors.

Visitors compared LG Nano Cell TV with standard TVs through a game recreating the showdown from the advertisement video, expressing admiration for the Nano Cell TV's excellent viewing angle with accurate color expression even from the side.

This video also ranked first consecutively in the second and third weeks of August in the 'Viral Video Chart' announced by Ad Age, a leading global advertising media.

Lee Jung-seok, Executive Director of LG Electronics' HE Marketing Communication FD, stated, "Viewing angle is an important factor that affects various TV picture quality elements such as color accuracy, contrast ratio, and brightness," and emphasized, "We aimed to inform consumers of the superior viewing angle of Nano Cell TV by incorporating soccer as a subject matter and the fun of plot twists."