Autumn/Winter emotional colors based on the three keywords of balance, harmony, and tranquility

B&O PLAY, which inherits Bang & Olufsen's signature sound, announced on the 4th that it has launched the 'Beoplay AW17 Collection,' a special edition that exudes an autumn and winter vibe.

The new collection consists of four portable Bluetooth products released by B&O Play in 2016–2017. Specifically, they are the portable Bluetooth speakers ‘Beoplay A1’ and ‘Beoplay P2’, the Bluetooth headphones ‘Beoplay H4’, and the Bluetooth earphones ‘Beoplay H5’.

The new product embodies three keywords—Balance, Harmony, and Serenity—through color. By adding pastel tones to brown, purple, and gray—the fashion and interior colors popular in autumn and winter—it creates a sophisticated yet stable atmosphere. The target audience is people in their 20s and 30s who enjoy music not only in their daily lives but also during outdoor activities, and use audio equipment as a fashion item.

In the new Eben collection, the Beoplay A1 was released in Umber and Violet, while the Beoplay P2 came in Lilac, Umber, and Natural. The Beoplay H4 was available in Vapor and Violet, and the Beoplay H5 was released exclusively in Vapor. These colors were inspired by the urban landscapes of Japan bathed in autumn light. Vapor refers to the gray tones of the city, while Umber signifies a deep brown.

The Beoplay AW17 collection was designed by two world-renowned Danish industrial designers, Cecilie Manz (Beoplay A1, Beoplay P2) and Jakob Wagner (Beoplay H4, Beoplay H5). It features a minimal size that allows it to be easily carried in a pocket or handbag when going out, as well as simple operation. The prices are 360,000 won for the Beoplay A1 and 220,000 won for the Beoplay P2. The Beoplay H4 is 390,000 won, and the Beoplay H5 is 350,000 won.

Bang & Olufsen is launching a global video campaign under the theme "Seek Serenity" to celebrate the release of the Beoplay AW17 collection. Filmed in various cities across Japan, the video features five models wearing products from the collection, naturally showcasing their daily lives accompanied by music. You can watch the video on YouTube (www.youtube.com/watch?v=MqvX0Kmeki4).

"The newly introduced Beoplay AW17 collection is a portable audio device that embodies the deep emotions unique to autumn and winter through sophisticated and calm colors," said a Bang & Olufsen official. "In particular, the stylish design and colors, which match global fashion and interior trends, shine not only indoors but also outdoors."