Fitbit is holding a “YOLO HEALTHY YOU” promotion and event from September 15 (Fri) to November 19 (Sun) to sell its five best-selling models (Alta HR, Charge 2, Blaze, Flex 2, Alta) at a discount of up to 70,000 won through offline stores such as department stores, Hi-Mart, and E-Mart, as well as major online malls such as Gmarket, Auction, and 11st.

Through this promotion, the Alta HR and Charge 2 can be purchased for 149,000 won, the Blaze for 189,000 won, and the Flex 2 and Alta for 79,000 won and 99,000 won, respectively; the promotion may end early if stocks run out. At Hi-Mart, this promotion runs from October 1 to November 30.

In addition, Fitbit plans to hold demonstration events over the weekend at Shinsegae Department Store Gangnam, Hyundai Department Store Pangyo, and Lotte Department Store Jamsil, featuring famous yoga instructors and fitness models. They will showcase yoga and fitness tips, as well as smart and efficient workout methods using Fitbit products. Customers who try out Fitbit products will also receive a small gift (limited quantity).

"The YOLO (You Only Live Once) generation, who invest boldly in themselves for present happiness, has recently been gaining attention," said Choi Jung-woo, Sales Director at Fitbit Korea. "We prepared this promotion with the hope that many consumers will exercise efficiently, monitor their health, and be faithful to today with Fitbit's five popular models."