Winmai Korea, a smart healthcare specialist, strengthens domestic customer service in the second half of the year
Launch of dedicated app SNS community features · Trade-in program for overseas direct purchase buyers

Since officially launching 'Yunmai Korea' as its first overseas subsidiary in July, Yunmai is embarking on a new leap forward in the Korean market.

Winmai is a company that develops various smart healthcare products, including smart wearable devices and smart health appliances. To address consumer complaints and improve service quality that have been pointed out as issues with the existing distributorship model, and to provide a better experience, the company has directly established a subsidiary in the Korean market. Through this, it is managing and operating all sales and trademark rights for its products, as well as strengthening brand awareness and communicating closely with consumers, and expanding marketing activities through the establishment of various partnership channels.

First, we plan to update the Winmai health management app at the end of September. Social media features will be added, allowing users to share their daily exercise routines—such as their health status, workout methods, and photos helpful for dieting—while using the smart scale. We are also holding an event to give away 'FunPass Korea' vouchers, which can be used like cash, to 50 lucky winners selected through a raffle.

In addition, from October 16 to the end of January next year, we are holding a trade-in event for consumers who purchased products through overseas direct purchase, allowing them to try out the official domestic product at a price lower than the direct purchase price. The trade-in program is limited to 'Mini 2' products released this year, and if you have a Mini 2 product purchased overseas regardless of the purchase site, you can trade it in for up to 25% cheaper than the overseas direct purchase price.

Existing products purchased directly from overseas lacked Korean localization from the packaging to the instruction manual. Furthermore, due to differences in the operation of the dedicated Yunmai health management app by country, it was impossible to use the Korean version, causing the inconvenience of having to use the overseas version. Additionally, overseas products lacked a gravity acceleration device compliant with KS (Korean Industrial Standards), resulting in somewhat lower accuracy. Consequently, users experienced inconvenience and were unable to receive after-sales service in the event of unexpected situations during use.

Lee Kyung-kyu, CEO of Winmai Korea, stated, “We deeply empathize with the inconvenience experienced by consumers who purchased products directly from overseas due to their lower prices but were unable to use them properly. We organized this trade-in program to ensure that Korean consumers receive products and services tailored to their needs.” He added, “We plan to encourage consumers to use official Korean products at reasonable prices by setting prices for both new and existing products at a level not significantly different from direct overseas purchases.”

Winmai Korea announced that it plans to introduce various new products, including wearable devices that can be used in conjunction with smart scales, Yoga Mat 2, and Yoga Ball, within the fourth quarter of this year, and asked for much anticipation as it also plans to launch its own Korean products that are not available in Winmai China.