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How to Get Started with Mixed Reality (MR)? 5 Things to Consider Before Adopting
Real estate and architecture are the most active areas for convergence content in the B2C sector.
How to Increase Efficiency, According to MR Content Creators
Virtual training and services utilizing VR and AR are being widely adopted. Last month, the Ministry of Science and ICT announced that it would expand the scope of content in the VR/AR demonstration field over the next two years through the Digital Content Flagship Project, which will end in 2018.
Broadly speaking, the medical, defense, and manufacturing sectors are the main focus, but convergence content used in other businesses is also attracting attention in the B2C market.
Recently, a cosmetics store set up a "VR experience zone" and screened video content. While this may have helped establish a nature-centric image, it's difficult to expect any real impact, as it's simply a "video experience." A VR industry insider reported, "The most frequently inquired areas are architecture and real estate."
This year, real estate apps Zigbang and Dabang partnered with Cupix, a startup that provides virtual space tours using VR, to allow users to explore virtual spaces. Users can view the lighting and view through windows without physically entering the home. It allows you to virtually set up your desired interior, satisfying both landlords and tenants, and also increases the efficiency of real estate operations.
When introducing VR/AR to a business, it's important to consider whether the company can expect profits, how much it will contribute to increased productivity, and whether it will help with entertainment and safety.
“Before implementing mixed reality (MR), it is important to experience it from the user’s perspective,” said Philippe Lewicki, CEO of AfterNow, a US company that produces MR content in collaboration with companies such as Marvel, Disney, and HTC.


This involves testing when and how to create a user interface (UI) within a program that requires users to hold their gaze still or use a controller to click while wearing a VR or MR device (head-mounted display: HMD). Considerations must include the 3D world, UI, and interaction. The steps needed to introduce VR/MR, as he explains, are as follows:
First , find participants. Gather diverse people, including representatives and technical team members. Limited participants won't allow for diverse ideas. Start with a concept and gather ideas on how to implement it.
Second , we outline the reasons for implementing VR/MR and the challenges involved. We then hold a vote on the ideas and flesh out the method.
Third , this is the stage where we implement virtual reality. Without a basic understanding of virtual reality, we don't know what kind of effects we can achieve. Unlike designing for the internet or mobile environments, none of the participants have experience with mixed reality. We recreate the UI on paper and test it out. We consider things like what shape the buttons will be to move between real and virtual space. For example, in a museum, we might provide a curator role to guide visitors through the artwork. This stage involves discussing effective methods, such as which button to press to hear the explanation, and the appropriate size of the explanation window.
Four . Complex UIs utilize Google's 3D sketch tool, Tilt Brush. It allows you to quickly sketch out ideas, create holograms, and even create overlays.
five . By combining paper and VR, users can use the entire VR device and receive immediate feedback on their understanding.
CEO Philip said this process is necessary because "designers still use 2D and Photoshop, and implement 2D in a 3D environment."
How to Increase Efficiency, According to MR Content Creators
Virtual training and services utilizing VR and AR are being widely adopted. Last month, the Ministry of Science and ICT announced that it would expand the scope of content in the VR/AR demonstration field over the next two years through the Digital Content Flagship Project, which will end in 2018.
Broadly speaking, the medical, defense, and manufacturing sectors are the main focus, but convergence content used in other businesses is also attracting attention in the B2C market.
Recently, a cosmetics store set up a "VR experience zone" and screened video content. While this may have helped establish a nature-centric image, it's difficult to expect any real impact, as it's simply a "video experience." A VR industry insider reported, "The most frequently inquired areas are architecture and real estate."
This year, real estate apps Zigbang and Dabang partnered with Cupix, a startup that provides virtual space tours using VR, to allow users to explore virtual spaces. Users can view the lighting and view through windows without physically entering the home. It allows you to virtually set up your desired interior, satisfying both landlords and tenants, and also increases the efficiency of real estate operations.
When introducing VR/AR to a business, it's important to consider whether the company can expect profits, how much it will contribute to increased productivity, and whether it will help with entertainment and safety.
“Before implementing mixed reality (MR), it is important to experience it from the user’s perspective,” said Philippe Lewicki, CEO of AfterNow, a US company that produces MR content in collaboration with companies such as Marvel, Disney, and HTC.
A scene of conducting a mixed reality test with employees (Source: Afternow YouTube video capture_video below)
This involves testing when and how to create a user interface (UI) within a program that requires users to hold their gaze still or use a controller to click while wearing a VR or MR device (head-mounted display: HMD). Considerations must include the 3D world, UI, and interaction. The steps needed to introduce VR/MR, as he explains, are as follows:
First , find participants. Gather diverse people, including representatives and technical team members. Limited participants won't allow for diverse ideas. Start with a concept and gather ideas on how to implement it.
Second , we outline the reasons for implementing VR/MR and the challenges involved. We then hold a vote on the ideas and flesh out the method.
Third , this is the stage where we implement virtual reality. Without a basic understanding of virtual reality, we don't know what kind of effects we can achieve. Unlike designing for the internet or mobile environments, none of the participants have experience with mixed reality. We recreate the UI on paper and test it out. We consider things like what shape the buttons will be to move between real and virtual space. For example, in a museum, we might provide a curator role to guide visitors through the artwork. This stage involves discussing effective methods, such as which button to press to hear the explanation, and the appropriate size of the explanation window.
Four . Complex UIs utilize Google's 3D sketch tool, Tilt Brush. It allows you to quickly sketch out ideas, create holograms, and even create overlays.
five . By combining paper and VR, users can use the entire VR device and receive immediate feedback on their understanding.
CEO Philip said this process is necessary because "designers still use 2D and Photoshop, and implement 2D in a 3D environment."
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