Establishing a 'hybrid cloud environment' for services requiring rapid scalability

IBM Korea announced that CJ O Shopping successfully conducted a series of large-scale events based on IBM Cloud.

On the 20th, CJ O Shopping invited K-pop icon Super Junior as show hosts for its 'Super Market' program and sold over 19,000 'Ce&' long down jumpers in just 50 minutes, achieving total sales of over 2.1 billion won.

In addition, the sales event for 1,111 limited edition headsets by the popular male group Wanna One, held through a special exhibition on CJ Mall in early December, achieved the feat of selling out all units on the day of the event. In particular, despite the explosive volume of orders and mobile users during these two events, including approximately 20,000 concurrent users flocking in immediately after the Wanna One headset event began, CJ O Shopping was able to successfully provide highly satisfactory customer service in the IBM Cloud environment.

CJ O Shopping has established a 'Hybrid Cloud' environment that maintains high security by storing sensitive information, such as customer data, in its own data centers (IDCs), while configuring services requiring rapid scalability, such as those handling order surges, on the IBM Cloud to respond to sudden traffic spikes.

IBM Cloud provides not only the 'virtualization' features offered by typical public clouds but also environments exclusive to IBM Cloud, such as bare metal servers, dedicated storage, networks, and security equipment, thereby offering both more powerful performance and stability than general cloud platforms.

CJ O Shopping CIO Yang Hee-young, Senior Vice President, stated, “Through the adoption of IBM Cloud, we have been able to establish an even faster and more stable shopping infrastructure. Despite the unprecedented surge in order volume this time, we were able to successfully respond to all orders through flexible IT operations in conjunction with IBM Cloud.”

Kim Tae-hoon, Senior Vice President and Head of Cloud Platform and Services at IBM Korea, said, “The CJ O Shopping case is a meaningful example demonstrating the value of successfully building a hybrid cloud based on IBM Cloud.” He emphasized that "by utilizing a hybrid cloud, e-commerce companies can continue successful business by securing security for sensitive information, such as customer data, and ensuring a stable infrastructure even during traffic surges."