Showcasing 'SIGNATURE KITCHEN SUITE' at KBIS 2018

LG Electronics is accelerating its strategy to penetrate the global built-in market, estimated at $45 billion, by leading with the ultra-premium built-in 'SIGNATURE KITCHEN SUITE.'

LG Electronics participated in 'KBIS (The Kitchen & Bath Industry Show) 2018' held in Orlando, USA. The main visitors are built-in appliance customers from around the world, including kitchen designers, architects, and interior design professionals.

LG Electronics prepared an exhibition hall spanning 371 square meters across two floors. On the first floor, it displayed built-in kitchen appliances including 'SIGNATURE KITCHEN SUITE' and 'LG STUDIO,' while on the second floor, it introduced 'ThinQ,' a global artificial intelligence brand based on various AI platforms.

Emphasizing Innovative Performance and Design of 'SIGNATURE KITCHEN SUITE'

At the exhibition, LG Electronics themed its booth with "True to Food" and actively promoted the innovative performance and design of 'SIGNATURE KITCHEN SUITE' to visitors.

'SIGNATURE KITCHEN SUITE' features ▲an 'Inverter Linear Compressor' that maintains ingredient freshness for extended periods even with minimal energy consumption ▲'ProHeat Convection' that circulates high-powered heat throughout to cook food evenly ▲'Speed Clean' that uses enamel coating to cleanly remove food debris remaining in the oven ▲'Power Steam' in the dishwasher and a 'Direct Drive' motor, among other LG-exclusive differentiated technologies, delivering innovative performance optimized for cooking.

At the exhibition, LG Electronics unveiled a second-generation product lineup adding four new products to the SIGNATURE KITCHEN SUITE. The newly added products include ▲a ProHeat Convection oven with 'sous-vide' cooking method applied ▲18-inch and 30-inch refrigerators ▲a 36-inch French door built-in refrigerator.

The ProHeat Convection oven comes standard with sous-vide cooking capability. Sous-vide is a method of cooking food sealed in a plastic bag in lukewarm water for an extended period. Since it heats the exterior and interior of ingredients evenly, the food's original flavors and aromas are preserved.

The newly added 18-inch and 30-inch refrigerators are column-type products capable of separation and combination, allowing various configurations according to kitchen space and customer usage patterns. Additionally, LG Electronics is introducing a new 36-inch French door built-in refrigerator, and together with the existing 42-inch side-by-side built-in refrigerator, now offers a built-in lineup that covers most kitchen sizes.

Voice Control Through Integration with AI Speakers

Since last year, LG Electronics has been applying wireless internet to all SIGNATURE KITCHEN SUITE products. SIGNATURE KITCHEN SUITE is the first built-in appliance to have 100% wireless internet integrated across its entire product line.

Customers can remotely control products and monitor their operating status through smartphones. Notably, they can also control appliances by voice through integration with LG Electronics' AI speakers 'ThinQ Hub' and 'ThinQ Speaker.'

For example, when a customer says "Preheat the oven," the oven begins preheating and the hood automatically turns on. Or when asking "What is the status of dishwasher?" customers can easily check the remaining time on the dishwasher.

Collaboration with Recipe Specialists to Introduce Smart Oven That Anyone Can Use Easily

LG Electronics collaborated with American venture companies specializing in food preparation methods, 'Innit' and 'SideChef.'

Customers can search for various cooking methods provided by recipe companies through a smartphone-dedicated application and control the oven. The oven automatically sets the temperature and time required for cooking according to the recipe selected by the customer. Additionally, customers receive convenience through services that recommend meal plans and ingredients.

On the 5th, LG Electronics signed business agreements with the two companies and decided to provide recipes to smart ovens. The company plans to continuously expand collaborations with external partners to provide customers with more diverse and differentiated premium services in the future.

Introducing Dedicated Premium Customer Service Based on Artificial Intelligence Technology

LG Electronics also presented 'Proactive Service,' a premium service based on artificial intelligence technology, targeting customers using SIGNATURE KITCHEN SUITE in the USA.

This service leverages artificial intelligence technologies including Internet of Things (IoT) and big data analysis. Sensors embedded within the product transmit SIGNATURE KITCHEN SUITE data in real-time to cloud servers through wireless internet, and the server analyzes the product's operating status to detect failures in advance.

LG Electronics expects this service to significantly enhance customer satisfaction and become an opportunity for SIGNATURE KITCHEN SUITE to make a leap in the market. Providing one step ahead premium service to customers can be a clear differentiation point in the ultra-premium market.

Song Dae-hyun, President of LG Electronics' H&A Business Division, stated, "'SIGNATURE KITCHEN SUITE' is evolving by adding differentiated customer service based on various artificial intelligence technologies to innovative performance and premium design," and emphasized, "This year, we will engage in serious competition in the global ultra-premium built-in market."

Also Introducing 'Black Stainless Steel Series,' a General Premium Built-in

LG Electronics displayed the 'Black Stainless Steel Series' in the booth where the general premium built-in 'LG STUDIO' was exhibited. The Black Stainless Steel Series consists of a built-in refrigerator, double wall oven, gas and electric cooktop, microwave, and dishwasher. It has a more sophisticated feel than conventional stainless steel materials, and advantages include that users' fingerprints do not remain during use, and foreign substances like sauces and oils are easily wiped clean, making it easy for customers to maintain.

In the exhibition hall, LG Electronics installed a Virtual Designer Tool that allows customers to configure a total of 2,500 different kitchens through a 65-inch OLED signage, increasing visitor participation.