Siemens PLM Software announced that it has adopted Siemens’ Teamcenter software to enhance product competitiveness throughout Binggrae’s entire product development cycle.

Binggrae expects that by adopting Teamcenter, the world's most widely used digital lifecycle management system, it will shorten the lead time required for product development and improvement, thereby enhancing product competitiveness and laying the foundation to strengthen product innovation.

Siemens PLM Software's Teamcenter solution provides infrastructure for collaboration and product lifecycle management. This enabled Binggrae to establish a brand-centric intellectual property system and a cross-functional team (CFT)-based schedule management process. Furthermore, through efficient and accurate brand-centric information management, Binggrae established a project decision-making framework and laid the foundation for effectively managing and operating multiple projects.

Ha Dong-jin, Team Leader of Information Innovation at Binggrae, stated, “By adopting Siemens software and establishing an inter-departmental cooperation system, we were able to optimize the product development process and create a foundational environment for developing competitive products more quickly. Teamcenter software provided the PLM processes and product development functions necessary for product development in the consumer goods sector, such as Binggrae.” "We have established an advanced data management infrastructure that integrates marketing and research and development through Teamcenter," he said.

Binggrae needed a new infrastructure system capable of systematically managing product data throughout the entire product development cycle in response to the rapidly changing tastes and preferences of consumers. Through collaboration with Siemens PLM Software and the Teamcenter solution, Binggrae aims to capitalize on various product ideas and achieve flexible scalability and optimized management of products by managing their history from production to product launch.

With the introduction of the Teamcenter solution, Binggrae expects to improve productivity by enhancing the efficiency of formulation work and ensuring the quality of packaging artwork. In addition, it anticipates that it will help improve the success rate of new products by continuously optimizing the product development process.

"Han Il, Representative Director of Siemens PLM Software Korea, stated, 'As product development transitions to digitalization today, companies require new approaches to development and production processes. Optimized PLM tools are essential for a successful digital transformation. We consider it meaningful to be able to support the digitalization of the product development process for Binggrae, a leading domestic food company. We plan to actively support Binggrae in achieving digital transformation in the rapidly changing production sector and in realizing innovation through brand development that meets the demands of customers and the market.'"