In the international TV market, it performed better than the Chinese market.
Insist on technology and high quality instead of lowering prices and quality

According to CMM data, in 2017, Hisense TV ranked first in China in terms of both retail value and sales volume for the 14th consecutive year. Hisense TV's retail sales volume accounted for 16.79% of the Chinese market, while its retail value accounted for 17.96%—a whopping 26.5% higher than the second-place brand.

In international markets, Hisense TV has performed significantly better than in China. According to Chinese customs data, Hisense TV exports increased by 30.8% year-on-year as of the end of November 2017, significantly higher than the industry average. From January to October 2017, Hisense TV held a 22.4% market share in South Africa and 19.6% in Australia, ranking first in those markets.

Amid fierce competition in the TV market, Hisense is refusing the competitive trend of compromising quality and price. Instead, Hisense insists on technological innovation and high-quality standards. Hisense is steadily increasing its market share by consistently focusing on innovative and differentiated products such as 4K Laser TVs, U9 ULED TVs, and VIDAA artificial intelligence systems. According to a CMM report, Hisense's 55-inch 4K TV ranked first in China's annual TV sales rankings. Furthermore, Hisense rose four places in the top 20.