Maximize marketing efficiency for users and businesses by understanding users 360 degrees
Advanced machine learning techniques can be used for big data and precision marketing.

Wider Planet has spun off its DMP (Data Management Platform), a solution service that collects, stores, and processes personally de-identified online and offline user and behavioral data to turn it into information that can be used for business decisions such as marketing strategies, into an independent company.

Established to lead a new field in the target marketing market, 'TG360 Technologies' means contributing to the entire digital marketing ecosystem including users, companies, and media by understanding users from a 360-degree angle.

TG360 Technologies aims to collect and process a large amount of valuable data and provide services that provide immediate help in actual marketing. Through this, we expect to contribute to the growth of the data-based target marketing industry (Programmatic Buying market) and to provide complementary help to the growth of the data market, which had good marketing data but no place to sell it.



TG360 Technologies' strength, the big data-based DMP business, is characterized by its ability to perform precise target marketing with massive amounts of data in a form that does not contain personally identifiable information. It provides demographic data such as gender, age, residence, and income level, as well as online browsing content, offline purchase data, and short-distance location data, through machine learning classification so that corporate marketers can easily use them. In particular, when processing big data, we delete personally identifiable information to avoid privacy protection issues and strictly adhere to the k-anonymity guidelines to avoid concerns about re-identification.

This spin-off provides an opportunity to purchase and sell various data from a neutral position and provides data to multiple platforms. In addition, we plan to provide customer data analysis, consulting services, and real-time customized marketing data linkage services through system linkage with client companies. In the first half of 2018, we plan to build an integrated solution so that data buyers or sellers can conveniently supply or use data to DMP and introduce products utilizing machine learning.

Wider Planet CTO Jeong Su-dong said, “The value of big data utilization in the precision marketing market will increase even more, and in the long term, we expect that companies will be able to analyze customers and contribute to improving services and establishing marketing strategies.”