HK Networks Launches Customized Products for Hollofamily Including Cello and Blind Engine

#Ms. Kwon, a late-20s office worker (female, 28 years old), recently became independent and dreamed of creating her own home theater, but faced with costs higher than expected, she, still a newcomer to the workforce, began searching for items with multiple functions that would reduce her burden while adding convenience.

With the smart music lighting device "Cello," which allows both lighting and Bluetooth speakers to be easily controlled via smartphone, she reduced lighting and speaker costs and created her own home theater by freely adjusting lighting and sound.

After experiencing the convenience of the Internet of Things, she realized that IoT could manage even the aspects she couldn't pay attention to in her busy daily life. The security concern of leaving blinds open during morning commutes was addressed with smart blinds that automatically close when she moves beyond a certain distance from home. For the pet she acquired upon becoming independent, she attached a smart location tracker to ease worries about losing her pet during walks.

According to Statistics Korea, single-person households are expected to increase to approximately 36.3% by 2045. The generation with the highest proportion among these is the 20-30 age group, and the current members of this generation are called the "Millennial generation" that pursues "value consumption." They hesitate over large expenses but do not spare spending for their own satisfaction and happiness. Additionally, they are a generation familiar with digital devices and pursue convenience, positioning them as the central axis of IoT technology development. These single-person households that are also part of the Millennial generation have newly emerged as the "Hollofamily," a combination of "YOLO (You Only Live Once)" and "living alone."

Lighting and Speakers in One: HK Networks' "Cello" Equipped with LED Lighting and JBL Bluetooth Speaker
HK Networks' newly launched "Cello" is a model that provides user convenience and energy savings.

This is a model designed for the Hollofamily who prefer a space to enjoy and decorate alone, as it can connect via Bluetooth to a TV and allows viewing with atmospheric lighting.



Additionally, up to seven satellite bulbs can be connected through a master bulb, allowing control and enjoyment of three-dimensional music and lighting even in large spaces. The built-in high-performance JBL Bluetooth speaker delivers rich sound output, flexibly expressing various genres of music including ballad, dance, pop, rock, and classical.

Cello is a smart music lighting device equipped with high-efficiency LED lighting and a 13W high-performance JBL Bluetooth speaker that provides interior effects and music appreciation as well as energy-saving benefits. Additionally, lighting and Bluetooth speaker control is possible through iOS and Android apps, and it can be connected with other smart devices, transforming the Hollofamily's space smartly.

Meanwhile, HK Networks is a smart IoT company that launched in the second half of 2016 and has garnered attention by releasing numerous IoT products closely related to daily life such as S Plug, mBox, smart sensors, and iBaby monitors. HK Networks, which is noticeably growing in the related industry, has completed integration with Google, Amazon, and Naver AI platforms and is positioning itself as an IoT-leading company by providing customers with convenient AI-based voice interface access to its IoT products.

Blunt's "Blind Engine" Offering Cost Reduction and Interior Design Effects
Windows and blinds are among the areas that occupy the largest space in a home's interior design. We introduce an electric blind designed for the Hollofamily who have high interest in interior design. Brunt's blind engine, which provides IoT smart home hardware and software services, can be used at a lower price than electric curtain motors, making it perfect for the Hollofamily who prioritize price and efficiency.



The blind engine is an Internet of Things product that solves problems with conventional electric curtains. It makes existing blinds that use strings to open and close into electric blinds by mounting the product on the string of roll-type curtains.

The advantage of this product goes beyond an easy and inexpensive DIY electric blind motor. By connecting a smartphone, it provides basic functions such as opening and closing blinds both at home and remotely via mobile, and various controls such as setting timer times or automatically opening and closing blinds by recognizing one's location.

Samsung Electronics' ConnectTag: A Smart Location Tracker for the Hollofamily's Pets
Samsung Electronics' "ConnectTag," a location-based Internet of Things device unveiled in October last year together with KT, is a product that can be connected to mobile applications to track not only children and objects but also pets' location information.



Existing location tracking products could not be confirmed indoors, but ConnectTag incorporates WPS technology, allowing location tracking through KT's Wi-Fi infrastructure so that even when pets are indoors, their location can be confirmed. Additionally, it is characterized by the ability to set alert zones and receive notifications when pets leave designated areas. With IP68-rated waterproof and dustproof protection, it can be used outdoors, and depending on the usage environment, it can be used for up to seven days on a single charge.