LG Electronics Actively Promotes Smartphones and Services with BTS
Published2018.04.03 09:42Focusing on improving the essence of smartphones and continuous feature upgrades
LG Electronics has signed a contract with the globally popular idol group BTS as the advertising model for its strategic premium smartphone scheduled for release in the first half of the year, and will carry out marketing activities including advertising and social media.
BTS is a global star enjoying explosive popularity not only in the U.S. and Korea, major markets for premium smartphones, but also worldwide, including in Europe and Latin America. Last year, they became the first K-pop group to win the 'Top Social Artist' award at the Billboard Music Awards and were the first K-pop group to perform at the American Music Awards. One of their hit songs, the 'Mic Drop' remix, reached number 28 on the U.S. Billboard's main chart, the 'Hot 100,' setting a new record for a K-pop group.
LG Electronics plans to express the dynamic image of the new LG Electronics smartphone with the seven unique members of BTS. LG Electronics selected BTS as its new advertising model because their exceptional musicality and performance, staying true to their essence as musicians, and their sincere attitude toward fans align with LG Electronics' smartphone strategy.
LG Electronics smartphones continue to demonstrate a focus on enhancing the essence of the device, providing ongoing feature upgrades and after-sales support.
"We will build a new image for LG Electronics smartphones, featuring high quality and unparalleled convenience, together with BTS, who have become the world's best artists through consistent effort and solid skills," said Kim Soo-young, Senior Vice President of MC Marketing Communication at LG Electronics.
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