Strengthening competitiveness with Spark, Hive, Scoop, Yarn, etc.

MapR announced that Outbrain is adopting the MapR Single Data Platform to support its new content distribution platform. MapR stated that Outbrain leverages advanced algorithms to generate more sophisticated and targeted content, enabling distributors to better understand their audiences through data to provide more personalized customer experiences and support improvements in click-through rates and revenue.

Outbrain, which collects 10TB of data per day, stores 2PB of data on a single MapR data platform. MapR establishes an efficient operational and testing environment that facilitates the processing of this massive volume of data, contributing to Outbrain's ability to iterate and improve algorithms through advanced analytics. In addition, MapR enables Outbrain to enhance its competitiveness through Apache Spark, Hive, Scoop, YARN, and others.

Outbrain provides 250 billion recommended content items to 557 million consumers worldwide every month and operates over 6,000 servers across three data centers. Outbrain's existing systems were unable to meet the requirements for scalability, availability, and various performance needs. In addition, we sought to enhance agility to quickly fine-tune algorithms to meet changing business requirements, and by building a solution, we were able to resolve these issues.

"MapR helps us drive innovation within the enterprise through highly available and resilient solutions that meet diverse analytics requirements as well as performance," said Orit Yaron, Vice President of Cloud Platform at Outbrain.

The MapR Single Data Platform supports real-time processing of various data types, including files, documents, images, database tables, and data streams. MapR is designed to meet the most demanding speed, scalability, and reliability requirements across multiple edge, on-premises, and cloud environments. The platform is engineered to serve as a record system and support transactional workloads through comprehensive high availability, data protection, and disaster recovery capabilities.

"Outbrain wanted rapid, continuous deployment to keep dozens of daily commits running smoothly while maintaining a stable production environment," said Anoud Dawar, Senior Vice President of Product Management and Product Marketing at MapR. "We are very pleased to be able to support their innovation efforts at the heart of the Outbrain recommendation platform."