LG SIGNATURE Meets German Premium Furniture
Published2018.04.09 11:17LG Electronics is collaborating with premium furniture companies in Germany to showcase the innovative performance and design of its ultra-premium appliance brand 'LG SIGNATURE (LG SIGNATURE)'.
LG Electronics is introducing 'LG SIGNATURE' products in showrooms located in Frankfurt, Stuttgart, and Hamburg, respectively, through partnerships with German premium furniture companies including Thonet Concept Gallery, Fleiner by Architare, and Clic. These furniture brands are recognized for combining contemporary design with practicality.
LG Electronics has arranged 'LG SIGNATURE' products including OLED TVs, washing machines, refrigerators, and humidifying air purifiers alongside modern German premium furniture to create a sophisticated interior aesthetic. The collaboration with furniture companies will continue through the end of this year.
Germany was also the site of 'LG SIGNATURE's European debut in 2016. At that time, LG Electronics introduced 'LG SIGNATURE' to the European market by establishing the 'LG SIGNATURE Gallery' at IFA 2016, Europe's largest consumer electronics trade show held in Berlin, where it displayed major 'LG SIGNATURE' products alongside installation art works composed of light, movement, and music.
'LG SIGNATURE' is LG Electronics' ultra-premium appliance brand characterized by ▲overwhelming performance achieved through technological innovation ▲refined design faithful to its essence ▲intuitive usability never before experienced.
Han Chang-hui, Managing Director of LG Electronics' Global Marketing Center, emphasized, "With its differentiated technology and refined design, 'LG SIGNATURE' will achieve perfect harmony with German premium furniture, allowing customers to experience the true value of ultra-premium."
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