LG Electronics Selected as Top Brand in Home Appliance A/S
Published2018.04.12 10:13Expansion of Customized Services Including Chat Consultation and Night/Weekend Services
LG Electronics has been selected as the number one brand in the home appliance A/S division in the '2018 Customer Satisfaction Brand Index (K-CSBI)' hosted by the Korea Brand Management Association, a subsidiary organization under the Ministry of Industry, Trade and Energy, receiving recognition for the highest quality. With this, LG Electronics has maintained the top position in this division for four consecutive years since 2015.
This result covers A/S quality for all products including household appliances such as refrigerators, washing machines, and air conditioners, as well as mobile phones, PCs, and notebooks.
The significance is great in that LG Electronics has been recognized for not only presenting innovative products to customers based on differentiated technological capabilities, but also securing the highest quality in the service field that communicates with customers who have already purchased products.
LG Electronics operates approximately 150 service centers nationwide. To ensure customers always receive swift and convenient service, the company provides 1:1 chat consultation as well as implementing night and weekend services in certain regions with many dual-income couples. Additionally, the company is enhancing engineers' expertise through various programs including technology olympiads and master technician systems.
Lee Gyu-taek, Executive Director of LG Electronics' CS Management Center and Head of Korea Service, emphasized, "Following LG's customer service slogan of 'Adding emotion to technology,' we will provide services that are considerate of customers' hearts and leave lasting good memories with our customers."
Related news
LG SIGNATURE Meets German Premium Furniture
LG Electronics is collaborating with premium furniture companies in Germany to showcase the innovative performance and design of its ultra-premium appliance brand 'LG SIGNATURE (LG SIGNATURE)'. LG Electronics is introducing 'LG SIGNATURE' products in showrooms located in Frankfurt, Stuttgart, and Hamburg, respectively, through partnerships with German premium furniture companies including Thonet Concept Gallery, Fleiner by Architare, and Clic. These furniture brands are recognized for combining contemporary design with practicality.
2018.04.09by 김지혜 기자
LG Electronics to Incorporate Artificial Intelligence into Its Next Smartphone, the G7
LG Electronics has confirmed its next premium strategic smartphone brand as 'LG G7 ThinQ'. This marks the first time the ThinQ brand has been applied to the G series. LG Electronics unveiled the LG V30S ThinQ last month, introducing the ThinQ brand to smartphones for the first time by integrating AI technology into the features most frequently used by customers. The device is equipped with 'empathetic AI' that focuses on 'Voice AI' performing various voice commands and 'Vision AI' that enhances camera convenience.
2018.04.10by 김지혜 기자
LG Electronics Vice Chairman Cho Sung-jin: "We must demonstrate trustworthiness and long-term reliability."
LG Electronics held a plaque unveiling ceremony at the 'Software Upgrade Center' located within LG Science Park in Magoknaeul, Gangseo-gu, Seoul, and pledged thorough after-sales support for LG smartphones. Senior executives including Vice Chairman Cho Sung-jin and MC Business Division President Hwang Jung-hwan attended the ceremony. Vice Chairman Cho stated at the event, "After-sales service must thoroughly reflect the voice of customers," and instructed that "through stable and continuous upgrades, we will demonstrate trust in 'a smartphone you can rely on and use for a long time.'" Vice Chairman Cho further emphasized, "We must humbly accept customers' voices and ensure optimal performance is maintained at all times, as if the phone were brand new," and urged, "Please make every effort so that customers always receive stable and fast service through seamless support with no room for error."
2018.04.11by 김지혜 기자
The Problem with AI is Not Performance, but Trust
CEO Kang Min-seung emphasized at Snowflake's World Tour Seoul that generative AI has entered a phase where "trust" rather than accuracy becomes the key competitive advantage. As AI is applied to various tasks including consultation, risk management, and operational automation, incorrect data, erroneous responses, and bias are creating actual business risks. He pointed out that enterprises must build a trust layer above AI. To achieve this, accurate data management, semantic structuring, governance, and prompt security are essential. He explained that AI is not merely an automation tool but a technology that reorganizes the entire organization's workflows and decision-making systems. Snowflake provides a platform that supports this trust-based AI operation, emphasizing that enterprises should build "trustworthy AI" rather than "intelligent AI."
2026.08.28by 배종인 기자
The Decisive Factor for AI Agents in Finance: "Trustworthy Data Infrastructure"
The key to spreading AI agents in the financial sector is establishing a trustworthy data system. KB Kookmin Bank is operating over 100 AI agents by 2025 and is promoting expansion to 300. AI is automating repetitive tasks across various areas such as consultation, risk management, wealth management, and relationship management. However, if data quality, governance, and semantic structuring are insufficient, errors and risks increase. KB is building an AI-Ready organization through a multi-model strategy of GPT, Gemini, and Claude, as well as a Snowflake-based data system. The bank emphasized that AI has entered a phase where it restructures not just simple automation but the entire work process and decision-making system.
2026.08.28by 배종인 기자
