Continued expansion of partnerships, including the discovery and joint marketing of IoT smart home technologies.

LG Electronics is partnering with Italian luxury furniture brand Natuzzi to create an IoT living room. The two companies will showcase their smart home solutions at Milan Design Week, held in Milan, Italy, from the 17th to the 22nd. The space will feature Natuzzi furniture and LG Signature products.

The 'Nattuzzi' exhibition hall will consist of an IoT living room where 'Nattuzzi's' 'Colosseo' sofa, LG SIGNATURE OLED TV, LG SIGNATURE humidifier air purifier, LG ThinQ speaker, smart lighting, etc. work organically to provide an optimized space for users.

For example, if a visitor sits on the 'Nattuzzi' sofa and says to the LG ThinQ speaker, "I want to watch TV," the LG SIGNATURE OLED TV will automatically turn on, the back of the sofa will recline, the lights will be dimmed, and the surrounding environment will be optimized for TV viewing. When a user says “I want to take a nap” to the LG ThinQ speaker, the sofa and lights automatically switch to sleep mode and the LG SIGNATURE air purifier turns on.

Going forward, LG Electronics and Natuzzi plan to continue expanding their partnership, including joint marketing and the discovery of IoT smart home technologies utilizing the two companies' home appliance and furniture portfolios.

“LG Electronics is an excellent partner in implementing an IoT environment utilizing furniture in all living spaces, from the bedroom to the living room,” said Pasquale Junior Natuzzi, Chief Marketing and Communications Officer of Natuzzi.

Kim Seong-su, managing director of LG Electronics Italy and Greece, said, “Home appliances and furniture are partners that always accompany us in our daily lives,” and added, “Based on the synergy between our two companies representing home appliances and furniture, we will create a smart home where users can feel true customer value.”