Experience zones created in over 500 Best Buy stores across the U.S.

LG Electronics is setting out to target the global market with the 'LG OLED TV AI ThinQ,' which features its proprietary artificial intelligence platform, 'DeepThinQ.'

LG Electronics will begin selling its new 2018 OLED TVs in major countries including the United States, Europe, Latin America, and Asia.

Along with the launch of OLED TVs, LG Electronics is welcoming consumers by setting up new OLED experience zones in over 500 Best Buy stores across the United States. The newly designed OLED experience zones allow consumers to directly experience the picture quality of OLED TVs, which has been further enhanced by the AI picture engine 'Alpha 9'.

LG Electronics is also holding various events to promote its new products ahead of full-scale global sales of OLED TVs. Recently, the company unveiled its 2018 LG TV models in major locations including Warsaw, Poland; Milan, Italy; Vienna, Austria; and Bogota, Colombia, in the presence of business partners and media representatives.

LG Electronics plans to maintain its leadership in the OLED TV market by leveraging artificial intelligence, as the global market is expected to expand significantly from 1.6 million units last year to 2.5 million units this year. The company also plans to increase the sales proportion of OLED TVs within its total TV revenue from around 15% last year to 20% this year.

LG OLED TVs can display perfect black because each pixel emits light on its own without a backlight. It delivers picture quality closest to natural colors among existing TVs. This year, major OLED TV models are equipped with the proprietary AI picture engine 'Alpha 9' to provide even more perfect OLED picture quality.

The Alpha 9 analyzes the input image and removes noise in four stages. Additionally, it separates objects and backgrounds, then finds the optimal contrast and saturation for each to create a more three-dimensional image. Furthermore, by dividing the reference colors of the color coordinates—which help express accurate colors—more than seven times finer than standard TVs, it enables more accurate and vivid color reproduction.

The 2018 OLED TV features natural language voice recognition, allowing users to easily control various TV functions, such as changing screen modes, channels, and volume, with a single voice command. It also facilitates convenient connection with other devices, including soundbars, Blu-ray players, and game consoles.

Previously, users had to go through complex steps by pressing multiple buttons to search or change settings on the TV, but with LG AI TV, they can simply press the microphone icon button on the Magic Remote and give a command.

Park Hyung-se, Executive Vice President and Head of LG Electronics’ HE Overseas Sales Group, emphasized, “We will target the global premium market with OLED TVs that combine perfect picture quality with the intelligence of artificial intelligence.”