LG Electronics Enters Europe, the World's Largest Built-in Market, with Signature Kitchen Suite
Published2018.04.17 17:00LG Electronics is actively targeting the European premium built-in market with its ultra-premium built-in brand, 'SIGNATURE KITCHEN SUITE'.
LG Electronics unveiled the ultra-premium built-in 'Signature Kitchen Suite' in collaboration with European luxury furniture manufacturers at 'Milan Design Week,' the world's largest design exhibition held in Milan, Italy, from the 17th to the 22nd (local time).
LG Electronics partnered with Italy's top luxury kitchen furniture manufacturers Toncelli and Valcucine to present ultra-premium kitchen solutions featuring 'Signature Kitchen Suite' products at their exhibition booths.
Toncelli possesses outstanding technical capabilities in processing natural materials such as wood and stone, and for this exhibition, the company decorated its booth exclusively with LG Electronics' built-in home appliances. In particular, Toncelli showcased a high-end kitchen space where luxury kitchen furniture made from processed thousands-of-years-old fossil wood and the sophisticated black glass design of the Signature Kitchen Suite harmonize with each other.
Valcucine, known for its ingenious and innovative designs, designed and introduced a new kitchen furniture line based on the design of the 'Signature Kitchen Suite'.
LG Electronics also unveiled a large number of new products at this exhibition. Products such as an oven that eliminates the door handle and integrates the control panel with the main body, and an induction electric range featuring a 7-inch LCD display panel and a black glass design, feature sophisticated and modern designs befitting ultra-premium status.
LG Electronics plans to sequentially launch 'Signature Kitchen Suite' in major European countries, starting with Italy within the year.
'Signature Kitchen Suite' is LG Electronics' ultra-premium built-in brand featuring design embodying craftsmanship, innovative performance that goes beyond conventional wisdom, user convenience distinguished by thoughtfulness, and premium services befitting its stature. Since launching 'Signature Kitchen Suite' in Korea and the U.S. in July 2016, LG Electronics has provided differentiated services, including opening experiential showrooms, entering premium distribution channels, and introducing artificial intelligence into after-sales service.
Song Dae-hyun, President of LG Electronics’ Home Appliance & Air Solution Business Division, stated, “We will expand opportunities to experience LG’s unique ultra-premium value and continue to strengthen our market-leading position in Europe, the home of premium built-in appliances.”
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