ThinQ is extensively integrated into core functions such as audio, battery, camera, and display.

LG Electronics has unveiled the new LG G7 ThinQ smartphone, which embodies a higher level of performance and value in the basics of a smartphone: seeing, hearing, shooting, and long-lasting use.

LG Electronics MC Business Division Head Vice President Hwang Jeong-hwan held a press conference at the Yongsan Station Convention Hall in Seoul to unveil the strategic smartphone LG G7 ThinQ.

At the event, Director Hwang emphasized, “The LG G7 ThinQ is a product that has been enhanced to make frequently used core functions easier and more convenient to use while communicating and empathizing with customers,” adding, “We will continue to strive to build customer trust so that LG smartphones can be used with confidence for a long time once purchased.”

The LG G7 ThinQ takes into account customers' actual smartphone usage patterns and significantly enhances the essence of the smartphone most used in daily life.

LG Electronics has equipped the LG G7 ThinQ with a host of innovative technologies to enable customers to use the core smartphone functions they primarily use—represented by the 'ABCD' of Audio, Battery, Camera, and Display—more easily, conveniently, and enjoyably.

First, the display features a 'Super Bright Display' with unparalleled brightness and color, and performance has been enhanced to enable convenient use anytime, anywhere.

Ample battery life has also been secured. The LG G7 ThinQ reduces display power consumption by up to 30% compared to the LG G6 and applies a low-power algorithm developed in-house by LG Electronics.

The audio features 'Boombox Speaker,' a new technology where the smartphone itself acts as a resonance chamber, delivering powerful bass that is more than twice as rich as conventional smartphones. When the LG G7 ThinQ is placed on a table or box, the output becomes as powerful as if a separate speaker were connected.

The highly acclaimed ■Camera AI has also been further evolved. The 'AI Camera' has become smarter, with the number of modes that automatically recognize the subject and shooting environment to recommend the optimal image quality increasing from 8 to 19.

The LG G7 ThinQ also features differentiated smartphone AI that is easier and more convenient. It is the first to be equipped with a 'long-range voice recognition' function that allows Google Assistant and Q Voice to be activated from up to 5 meters away, enabling users to send text messages with a single voice command even when the smartphone is far away. It is also equipped with 'Q Link,' which automatically connects AI-controlled LG smart home appliances without complex registration procedures.

LG Electronics focuses on enhancing product quality while simultaneously providing benefits that are actually helpful to customers.

LG Electronics is continuously strengthening its after-sales support to ensure customers can experience optimal performance as if they were always using a new phone. Last March, we opened a 'Software Upgrade Center' responsible for rapid OS (Operating System) upgrades and systematic smartphone customer care. Through this, we plan to continue introducing differentiated customer care measures, such as upgrading existing and mid-range products to allow users to enjoy new features of premium new products, including 'Empathic AI'.

Marketing activities are also being conducted in a direction that provides tangible benefits to customers. LG is implementing the "LG Customer Assurance Compensation Program," which offers customers the highest trade-in value for their used smartphones when purchasing the LG G7 ThinQ. This marks the first time LG Electronics has launched a promotion to trade in used smartphones.

Through the LG G7 ThinQ, LG Electronics presented a new direction and vision for smartphone innovation created through communication and empathy with customers.

In order to gain customer trust in the mature smartphone market, LG Electronics is focusing on what customers truly want, without being bound by past competitive situations or industry practices.

Through this, LG Electronics plans to continuously build customer trust across all aspects of products and services, ensuring that "once you buy an LG smartphone, you can use it with confidence for a long time."