It emphasizes its strengths such as easy connection with third-party products and convenient control through Zigbee.

LG Electronics is targeting the North American LED lighting market, worth 10 trillion won annually, with high-efficiency, high-performance solutions.

LG Electronics showcased high-efficiency, high-performance LED lighting solutions at the 2018 Light Fair International (LFI), held at McCormick Place in Chicago from the 8th to the 10th (local time). The expo, the largest lighting exhibition in North America, features participation from over 600 global lighting companies and attracts 30,000 visitors.

LG Electronics will set up a 111-square-meter booth and focus on introducing the strengths of LG Smart Lighting, including: △High-efficiency and high-performance (Light Performance), △Easy Installation and control (Easy Installation), and △Open Eco-System that connects with other companies' products and solutions.

LG Electronics' "SafeBlue LED Troffer" is primarily used in hospitals, schools, and office spaces. Compared to conventional LED lighting, this product reduces blue light, which is harmful to eyes, by up to 60%.

'LG Sensor Connect' is a smart lighting solution equipped with various sensors and communication modules. Customers can experience smart lighting through a dedicated smartphone app, without the need for complex control system installation. This solution uses sensors to detect external light or human movement and automatically adjust the brightness, and users can also schedule and control the lighting in advance using their smartphones.

Another strength of LG Smart Lighting is its ability to easily integrate with third-party products and solutions. All devices controlling LG Smart Lighting are connected via ZigBee, allowing integration with products and solutions that utilize the same communication protocol. Furthermore, existing lighting products capable of dimming can be converted into smart lighting by connecting them to LG Sensor Connect using the LG ZAT (ZigBee to Analog Transformer), which converts the communication protocol.

“We will lead the LED lighting market by providing differentiated solutions unique to LG to customers by incorporating the Internet of Things into high-efficiency, high-performance products,” said Ryu Hye-jeong, Executive Director of the H&A Smart Solutions Business Unit at LG Electronics.