Providing a customized vehicle purchasing experience tailored to consumer preferences through localized and personalized marketing content

Dassault Systèmes announced that it is collaborating to create next-generation digital marketing solutions for all new Toyota models launching in Europe.

Dassault Systèmes' next-generation digital marketing solution provides a customized vehicle purchasing experience that takes into account individual consumer preferences during the buying phase through localized and personalized digital marketing content.

Toyota Europe plans to create digital marketing content based on engineering data that effectively conveys the emotional aspects of brand and product themes to key target audiences by making full use of 3DEXCITE, a high-end visualization application from Dassault Systèmes that supports the automation and integration of digital marketing asset production processes.

When purchasing a vehicle, consumers can visually experience personalized models, colors, specifications, and product lineups according to their preferences through brochures, online video content, and web configurators. Furthermore, all options, such as the instrument panel, seats, wheels, rearview mirrors, and color, can be experienced in a digital environment identical to the real thing before placing an order. Through such a convenient and rapid new car sales process, Toyota Europe not only achieves business goals and improves efficiency but also enables consumers to explore vehicles more intuitively than before before purchasing a new car.

Alex Carnazza, Marketing Communications Manager at Toyota Europe, stated, “Toyota Europe, continuously striving for consumer-centric marketing, will acquire core competencies for mass customization through a streamlined and flexible digital marketing content creation process,” and explained, “We will prepare a strong digital strategy based on the various competitive advantages gained through Dassault Systèmes, including cost, time, quality, scalability, integration, and agility.”

In addition, Olivier Sappin, Vice President of Automotive and Transportation at Dassault Systèmes, stated, “Dassault Systèmes will support Toyota Europe in connecting data, people, and ideas to make a positive impression on consumers at the early stages of the vehicle purchasing experience,” adding, “Moving forward, we will collaborate with Toyota Europe to create added value from the 3DEXPERIENCE platform and provide exceptional experiences to customers through on-site services and solutions.”