Sharing cultural heritage commemorating the 600th anniversary of King Sejong's coronation
An outdoor exhibition booth approximately 30 meters long was set up around Gyeonghoeru.

LG Electronics will be installing a large number of 'LG OLED TV AI ThinQ' at the 'King Sejong Cultural Heritage Exhibition' held at Gyeongbokgung Palace from the 20th of this month to the 2nd of next month to promote the achievements of King Sejong.

The 'King Sejong Cultural Heritage Exhibition' is an event organized by the Cultural Heritage Administration and LG Electronics to commemorate the 600th anniversary of King Sejong's coronation (1418), honor his achievements, and share the cultural heritage of the Sejong era.

LG Electronics set up an outdoor exhibition booth, approximately 30 meters long, around Gyeonghoeru Pavilion in Gyeongbokgung Palace, installing 15 LG OLED TV AI ThinQ units. The booth showcased images of the Hunminjeongeum Haeryebon, a sundial, a rain gauge, and constellations in next-level picture quality. To give visitors a firsthand experience of OLED TV picture quality, LG Electronics filmed the rain gauge, sundial, and Hongryongpo (the king's robe with dragon embroidery) with a high-resolution 4K camera.

LG Electronics also created an AI experience zone. Visitors can search for and view results on their TV screens using voice commands like, "Find documentaries about King Sejong on YouTube," or "Find King Sejong's inventions on YouTube."


The 'King Sejong the Great Who Loved Music' corner introduces interesting anecdotes about King Sejong the Great, who is known to have had an excellent sense of music. Additionally, you can experience the precise and rich sound produced by Dolby Atmos, the OLED TV's surround sound system. According to the Annals of King Sejong, King Sejong was a gifted composer and possessed a keen sense of music that allowed him to detect even the slightest flaw in an instrument simply by listening to it.

The "Why Did King Sejong Look at the Sky" segment introduces the story of King Sejong, who was deeply interested in astronomy. Two OLED TVs are connected to the ceiling to project images of constellations. The deep blacks unique to OLED TVs showcase the wonders of the universe.

In addition, LG Electronics has prepared various other attractions, such as ▲ a trick art photo zone that shows King Sejong writing Hunminjeongeum for visitors through an OLED TV screen ▲ a photo zone where visitors can take pictures wearing Hongryongpo and sitting on the throne (the king's chair).

OLED TVs, without a backlight, produce a perfect black screen with each pixel emitting its own light. This allows them to offer the most natural color reproduction of any TV available. Furthermore, color remains constant regardless of viewing position, making them ideal for displays where multiple viewers can view from different vantage points.

Since 2015, LG Electronics has signed a cultural heritage preservation agreement with the Cultural Heritage Administration to promote cultural heritage and develop cultural heritage content. Since then, the company has supported and collaborated on various projects, including promoting Korea's world-class heritage and introducing overseas cultural assets to Korea in New York, London, and elsewhere. We plan to continue to participate in projects that promote cultural heritage and increase opportunities to enjoy culture.

Son Dae-gi, head of HE Marketing at LG Electronics Korea Sales Headquarters, emphasized, “We will introduce King Sejong’s great achievements with the vivid picture quality of ‘LG OLED TV AI ThinQ’ and impress the audience.”