Strengthening Penetration of Domestic Security Market through Compensation Program

SonicWall has announced the 'Secure First Partner Program,' which provides differentiated compensation based on product sales revenue to enable SonicWall partners to increase their earnings. The strategy is to strengthen penetration of the domestic security market by providing a compensation program that allows partners to generate high profits by selling SonicWall's security solutions.

At the 'SonicWall Korea Partner Day' held at Asem Tower, SonicWall Korea introduced the 'Partner Support Program,' which provides active upfront compensation and investment to enable partners to create new business opportunities, offers additional incentive compensation upon revenue generation, and provides benefits such as support for marketing and sales opportunity development. The event was attended by partner company executives including iNetBank and SecuWide, official distributors of SonicWall Korea, as well as Platinum partner companies MayMerst and CORAITY. Business performance for the first half and business strategy for the second half were also shared.

SonicWall's partner companies are classified into four categories based on product sales revenue: Platinum, Gold, Silver, and Register. All partners can access the Partner Portal to register new business and apply for compensation, with support provided in real time. Partner levels are determined by annual SonicWall product sales revenue.

Through this newly announced program, SonicWall protects partners' sales agreements by increasing profit margins when registering new transactions and supports the securing of the most favorable sales revenue in the market. Additionally, through Marketing Development Funds (MDF), it provides opportunities for partners to grow more actively together with SonicWall.

In particular, SonicWall provides partners not only with the basic incentive amounts provided according to sales in the 'Secure First Partner Program,' but also additional 'Channel Incentives' provided through iNetBank and SecuWide, its official distributors, as well as 'Big Bets Promotion,' a special incentive provided when securing new business in industries with high long-term growth potential or key industries, and support for various marketing activity costs, thereby presenting various practical methods for partners to increase their revenue. Additionally, various replacement promotions are also provided to activate new products.

SonicWall is establishing a world-class partner support ecosystem at the headquarters level and providing innovative channel programs and partnership alliances to enable partners to have diverse sales opportunities. SonicWall also shares the latest partner policies and business strategies with partners through regular partner kickoff events. Additionally, through free latest technology training, workshop seminars, and other initiatives, SonicWall provides partners with various sales and technical training.

Heo Nam-ju, Branch Manager of SonicWall Korea, stated, "SonicWall Korea places coexistence with partners as an important business motto. We believe that solid relationships with partners have played the largest role in SonicWall Korea's rapid growth. Moving forward, we will not only make every effort to recruit new business partners but will also continue to expand support for existing partners, while making multifaceted efforts to provide substantial partner revenue compensation support so that partners and SonicWall can grow together."