Shutterstock-IBM Partnership Enables Marketers to Create Digital Campaigns More Easily
Published2018.05.25 12:21Shutterstock is partnering with IBM to enable marketers to create digital campaigns targeting customers more easily and conveniently.
Marketing professionals can now leverage IBM's Watson technology to easily search for the best images from Shutterstock's library of over 200 million pieces of content, and edit them with Shutterstock Editor to create various campaigns that drive customer engagement.
The Watson Content Hub now provides access to millions of professional-grade images, videos, and curated audio from Shutterstock. Users can search Shutterstock content by utilizing the AI capabilities of Watson Content Hub, which understands and learns from data within the enterprise's content management system. As a result, marketers can quickly search for optimal visuals and launch campaigns that drive increased revenue through higher click-through rates (CTR), impressions, and engagement.
Richard Hearn, IBM Watson Customer Engagement Executive and Global Chief Revenue Officer, stated, "At the heart of many successful campaigns is a powerful visual experience that captures customers' hearts. However, as corporate content libraries continue to grow, finding the perfect image has become increasingly difficult." He added, "Now marketers can leverage AI technology to quickly access millions of professional-grade content from Shutterstock's library and create and launch campaigns that resonate with customers and drive purchases and action."
In addition, Shutterstock Editor, which enables quick and easy image editing, is now available within Watson Content Hub. Shutterstock Editor features preset size tools for social media platforms and email, filters, text, shapes, and functionality that allows users to add logos and product images.
John Oringer, Shutterstock Founder and CEO, said, "Shutterstock API seamlessly integrates the workflow of every marketer and business professional creating campaigns for their customers." He continued, "Shutterstock's goal is to enable anyone, anywhere, anytime to use high-quality Shutterstock content and innovative tools. IBM, with its Watson Content Hub—a technology and innovative product that enhances the creative workflows of marketers worldwide—is the perfect partner to realize Shutterstock's vision."
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