LG Electronics is launching its second 'LG Signature Edition' smartphone in the domestic market.

LG Electronics will accept pre-orders for this product for two weeks starting on the 30th of this month and officially launch it on the 13th of next month. It is available exclusively as an unlocked device and is limited to 300 units. The price is 1,999,800 won.

The sound quality of this product was tuned by the luxury audio company Bang & Olufsen (B&O). To allow customers to vividly enjoy the sound quality tuned by B&O, LG Electronics is giving away B&O Beoplay H9i headphones worth 700,000 won.

The back of this product features Zirconium Ceramic, which maintains its original condition for a long time. Although Zirconium is difficult to process, it is resistant to scratches, making it a material favored by luxury watch brands that boast long-lasting durability.

LG Electronics differentiates its after-sales service by assigning dedicated consultants to customers who purchase and use this product. In addition, if the customer desires, an engraving service is provided to engrave the customer's name on the back of the product and the leather wallet-style case.

This product is equipped with 6GB of RAM, ensuring fast performance even when running many apps simultaneously, and features 256GB of internal memory, allowing users to comfortably store high-definition photos, videos, and high-quality audio files. It can be expanded up to 2TB via an external memory slot.

The distinct difference between the first product released in December 2017 and this second product is the AP and the camera.

While the Snapdragon 835 used in the first product focused on performance, the Snapdragon 845 used in the second product features significant improvements in how the processor is utilized in areas such as AI, photography, and battery life. Additionally, the rear dual camera resolution of the first product was 16MP (standard) / 13MP (wide) respectively, but the second product has been improved to 16MP (standard) / 16MP (wide). The front camera resolution has also increased from 5MP to 8MP.

In addition, it is equipped with the latest features, such as an 'AI Camera' that recognizes objects on its own and recommends the optimal image quality, 'DTS:X 3D surround sound' that delivers up to 7.1 channels of sound, and 'long-range voice recognition' that understands and executes commands from up to 5 meters away.

LG Electronics Korea Sales Headquarters President Choi Sang-kyu said, “We will allow customers to experience value they have never experienced before, not only in product performance but also in design and after-sales support.”