KIA Selects 'Space for Emotional Driving' as Exhibition Theme
Real-time analysis of the driver's emotional state
Optimization of the in-vehicle environment related to the driver's five senses

Kia Motors will unveil its new direction for mobility technology under the exhibition theme "Space of Emotive Driving" at the "2019 Consumer Electronics Show (2019 CES)" held in Las Vegas, USA, from January 8 to 12 next year.

At the 2019 CES, Kia Motors envisions a future society where autonomous driving technology becomes commonplace and human mobility is greatly enhanced, presenting 'Emotive Driving,' centered on humans, as a new vision for the era.

Kia Motors is introducing the 'Real-time Emotion Adaptive Driving (READ)' system, which enables interaction between the driver and the vehicle, as a core technology to lead the era of emotional driving.
READ, developed by Kia Motors in collaboration with the Affective Computing Group under the MIT Media Lab The system is an advanced technology that analyzes the driver's emotional state in real time through biometric recognition and optimizes the in-vehicle environment related to the driver's five senses, such as sound, vibration, temperature, scent, and lighting.

While existing biometric recognition technology was a safety technology that responded to drowsiness or sudden health abnormalities based on pre-designed logic, the READ system can be described as a more advanced technology that provides a vehicle environment best suited to the customer's emotions.

Kia Motors expects to create a more enjoyable mobility environment by applying advanced technology that actively controls the in-vehicle environment, and plans to showcase various new technologies and experiential exhibits focused on emotional driving, in addition to the READ system, at CES 2019.

Albert Biermann, President and Head of Kia Motors’ R&D Division, said, “The Real-time Emotional Response Vehicle Control (READ) system will provide a more human-centered mobility space where the driver and the vehicle continuously communicate through emotional interaction.”

Kia Motors plans to set up a booth at the North Hall of the Las Vegas Convention Center and regularly operate a 'Docent Tour' throughout the exhibition to provide visitors with a more differentiated experience.