PTC Supplies Vuforia to LGD, LGD Launches AR
Over 60,000 types of AR apps developed based on Vuforia

Augmented reality is showing signs of being actively utilized in corporate sales and marketing.
PTC Korea announced on the 17th that it supplied its augmented reality (AR) development platform 'Vuforia' to LG Display. LG Display launched LGD AR, an augmented reality mobile application based on PTC Vuforia.

LG Display developed an AR app in collaboration with PTC using the 'Vuforia Engine,' the world's most widely used AR SDK.
The LGD AR app is a communication tool designed to help consumers understand OLED easily and enjoyably. It is configured to allow users to virtually place OLED products in a real space and easily understand the unique features of OLED through 3D modeling.

LG Display employees can diversify customer touchpoints using AR apps, and consumers can use AR technology to directly experience how next-generation OLEDs can be utilized in their daily lives.

Vuforia enables the device's cameras and sensors to function as a 'digital eye' by using image recognition capabilities based on computer vision technology to fuse the physical environment with digital information.

Currently, over 60,000 types of AR applications have been developed based on Vuforia, and the number of Vuforia-based app installations recorded on various smartphones, tablets, and wearable glasses is over 625 million.
Users interested in OLED technology and next-generation displays can download an AR app and apply their desired products to their intended space to preview how they will look when installed. Through augmented modeling, it is possible to view the product from various angles, allowing for an intuitive understanding of the specific features of next-generation displays, such as rollable displays, transparent displays, and CSO (Crystal Sound OLED).

Park Hye-kyung, General Manager of PTC Korea, said, “Utilization cases of augmented reality in sales and marketing are rapidly increasing, centered on innovative technology companies such as LG Display,” adding, “AR is being used as a powerful means to enhance competitiveness by shortening the sales cycle and reducing marketing logistics costs by providing consumers with digital product usage experiences.”