| Existing V, G, Q, K(X) brand naming remains the same
| V Series to Become Dual-Display 5G Smartphones
Focusing on South Korea, the US, and Japan markets instead of China; foldable phones are not yet

LG Electronics held a press conference at LG Science Park on the 15th. At the event, President Kwon Bong-seok, Head of the MC/HE Business Division, introduced the smartphone business strategy for the first time since taking office.
Director Kwon emphasized that he would focus on increasing the actual value of the product from the customer's perspective. He said, “We will move away from ‘model student phones’ that compete solely for the highest specifications and transform into ‘special talent phones’ that provide specialized value tailored to the diverse and segmented needs of customers.”

He continued by emphasizing, “We reflect on the fact that, from a customer’s perspective, the identity of LG phones was unclear and product differentiation was insufficient,” adding, “We will concentrate all our capabilities on enhancing tangible customer value to lay the foundation for a new leap forward.”


Creating an opportunity for brand resurgence with ready 5G
LG Electronics plans to make rapid preparations so that customers can properly and on time enjoy the new 5G services launching this year, and turn this into an opportunity for the brand's resurgence.

We have agreed to cooperate extensively, from sales to promotions, by consulting with major mobile carriers in regions where 5G services are launching this year, such as Korea and North America.

LG Electronics revealed its plans to target the North American 5G market last August by announcing plans to supply 5G smartphones to major mobile carriers in North America during the first half of this year.

LG Electronics' 5G smartphone faithfully reflects the demands of customers who want to stably enjoy large-capacity content in the new product. Information processing speeds have been enhanced through the latest CPU and software optimization, and battery capacity has been increased by more than 20% compared to the V40 ThinQ to allow users to enjoy high speeds for a long time. It is newly equipped with an advanced heat dissipation device to prevent overheating even when running multiple large-capacity programs at once.

In particular, it is also expected to showcase a new user experience with a form factor optimized for 5G services.


No new brands introduced, existing brands maintained
Putting aside rumors that it would introduce a new brand, LG Electronics has confirmed its new 5G smartphone and 4G flagship smartphone as the LG V50 ThinQ 5G and LG G8 ThinQ, respectively.

The brand structure will maintain the premium V and G product lines, the mid-range Q, and the value-oriented K (Korean name: X) series. The intention is to enhance tangible customer value by focusing on product stability and convenience while retaining existing brands, rather than introducing new ones.

Given that 5G service customers consider the use of multimedia, such as games and videos, to be the most important, LG Electronics has optimized its multimedia-specialized V series for 5G.

The LG V50 ThinQ will also be released with a dual display. It is designed to allow users to add an additional separate display. Director Kwon stated that there are plans to make dual displays a unique identity for LG smartphones, but did not reveal specific details on this day.

The 4G premium product brand maintains the G series, which embodies the universal values of smartphones with high perfection.


Will not specify the release date of the flagship smartphone
LG Electronics will simultaneously unveil its first 5G smartphone, the LG V50 ThinQ 5G, and its 4G premium smartphone, the LG G8 ThinQ, in Barcelona, Spain, on the 24th.

Unlike the previous strategy of launching the G series and V series as flagship smartphones in the first and second halves of the year, respectively, the new strategy is to introduce products equipped with the latest features and components in a timely manner to match rapidly changing market trends, without specifying a timeframe.

LG Electronics is set to target the early market by unveiling the LG V50 ThinQ 5G in line with the launch of 5G services in the first half of the year, centered on premium markets such as Korea and the United States.

LG G8 ThinQ plans to introduce new changes in the 4G market, starting with the most common smartphone experiences of touching, seeing, and hearing, to meet the diversifying customer demands.


We will differentiate mid-range and practical smartphones by adding convenience.
LG Electronics [will unveil] its flagship at MWC19, the world's largest IT exhibition, held in Barcelona, Spain, for four days starting on the 25th.Along with smartphones, mid-range and value-oriented products are also on display. The aim is to broaden the range of choices to meet diverse customer demands by introducing not only premium products but also mid-to-low-priced items.
The Q series is a mid-range product line first introduced in 2017, characterized by its practical price range of 400,000 to 700,000 won while possessing the key convenience features and design of premium phones. The K series is a practical product line priced at 400,000 won or less, equipped with distinctive convenience features.

This year, the Q and K product lines go beyond merely inheriting features found in premium products—such as sound, camera, and durability—to differentiate themselves by adding unique consumer experiences specific to each product. By thoroughly analyzing customer usage environments and selecting specialized strengths like design and convenience features, the lineup is structured to allow customers to choose the product that best suits their needs.

Meanwhile, LG Electronics established the 'SW Upgrade Center' last year and made its after-sales support more systematic and concrete. The SW Upgrade Center serves as the control tower for operating system (OS) upgrades and functional and security software updates. LG is also providing after-sales support to ensure steady and stable usage of the LG G5, which was released in March 2016, including conducting security software updates the following month.


Foldable Phones “Premature,” Chinese Market “Wait and See”
During the Q&A session, Director Kwon stated that while foldable phones are technically feasible, it is not yet the time to focus on them. This indicates that market demand is uncertain. The same was true for rollable phones.

A somewhat cautious marketing strategy has been established for China, the largest smartphone market, and India, an emerging market. Director Kwon stated that the company would focus on the South Korea, U.S., and Japan markets, which are expected to lead 5G services, while revealing a policy to respond selectively to China based on market reaction.

With smartphone prices easily surpassing the psychological threshold of 1 million won and reaching 2 million won these days, interest in the price of 5G smartphones is also growing. Director Kwon stated that the price of 5G smartphones will exceed $1,000 regardless of the company, and that prices will be adjusted according to market response and technological advancements.