Focusing on product innovation, talent acquisition, and expansion of digital marketing


Appier raised $80 million (approximately 94 billion KRW) in Series D funding on the 26th.
To date, Appier has raised a total of $162 million (approximately 190 billion KRW), and the funds secured through this investment will be used for AI innovation to accelerate entry into global markets, secure talent, expand digital marketing areas, and apply to industries, including continuously strengthening and expanding Appier's existing product portfolio.

Appier CEO Chih-Han Yu said, “Appier is a company dedicated to developing AI that helps make life more comfortable,” adding, “We have supported customers in growing their businesses by enabling them to make data-driven decisions through cutting-edge technology.”

He added, “Most of the investors participating in this round are companies at a similar growth stage to Appier, and they will greatly assist in realizing Appier’s ultimate goal of supporting companies to smoothly respond to changing business conditions and build competitiveness by innovating the way they adopt and utilize AI.”

Teck Sien Lau, Vice Chairman of the HOPU-ARM Innovation Fund and CEO of HOPU Investments, stated, “Appier is a company with AI in its core DNA,” adding, “We are pleased to partner with Appier as a business partner, as the company has established itself as an AI pioneer in Asia by securing top talent from outside the U.S. and China.”

Appier provides services to more than 1,000 major companies to maximize the use of data in business decision-making by utilizing an AI-based marketing platform that can automate decision-making throughout the consumer lifecycle, as well as proactively respond to technological changes by effectively implementing and utilizing AI.

This investment included TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment, and UMC Capital.