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September 18, 2012, Seoul, Korea – Freescale (NYSE: FSL, www.freescale.com ), a global automotive semiconductor supplier, held a press conference on the morning of September 18 at the Volvo showroom in Daechi-dong, Gangnam-gu, Seoul, to look ahead to the smart car life of the near future enabled by Freescale’s semiconductor technology.

By exhibiting models wearing outfits shaped like semiconductor chips using cutting-edge electronic technology alongside automobiles, the exhibition allowed visitors to see the present and future of cars evolving from mechatronics to electronics at a glance.

On this day, Freescale held a technical briefing on related products, stating that four key trends—"Mobility for everyone," "Cleaner world for everyone," "Safety for everyone," and "Always connected for personalized driver information"—will be the driving forces of the future automotive industry.

Considering the reality that 'safety' is emerging as a core element of automotive development as the electrification of vehicles accelerates, cost-effective passive safety systems such as airbags, ABS, and TPMS for emerging industrial nations, and active safety systems such as surround view ADAS (Advanced Driver Assistance Systems), 77 GHz radar technology, vision, and Ethernet AVB for developed nations.Freescale unveiled its differentiated solutions tailored to specific markets. In particular, Freescale emphasized its position as a leading provider of safety solutions by describing the Qorivva MPC5643L, a 32-bit automotive MCU that was the world's first to obtain ISO 26262 (International Standard for Automotive Functional Safety) ASIL-D certification.

In 'Mobility for All,' the 1-cylinder engine management single-chip MM912xx812 and the highly integrated single-chip S12 MagniV solution were highlighted as key elements for developing the latest vehicles at reasonable prices, with a single-chip solution that reduces size and significantly lowers price.

In addition, it introduced a diverse portfolio for fuel efficiency improvement, including the industry's highest-performance engine control MCU, MPC5676R, which offers four times better performance than existing products and enables eco-friendly engine control in response to increasingly stringent international exhaust gas regulations.

In addition, introducing the i.MX 6 series, a single, dual, and quad-core high-performance processor that implements driver information systems such as infotainment, graphic instrument panels, and telematics, it was announced that five of the top 10 automotive OEMs plan to mass-produce infotainment devices based on Freescale i.MX6. Freescale’s telematics technology has already been adopted and applied to Ford SYNC, GM OnStar, and Hyundai-Kia’s BlueLink and UVO, which are commercialized in North America.

"The core of automotive electronic components is the ECU (Electronic Control Unit), and we are proud that Freescale possesses technological capabilities in this field that no semiconductor company can match," said Hwang Yeon-ho, President of Freescale Korea. "With the opening of a convergence era where IT (Information Technology) is rapidly integrating into the automotive industry, the market for new types of automotive electronic components is growing explosively, and Freescale will lead the market in this field with its unrivaled technological prowess."

Today, a single car is equipped with approximately 250 to 400 semiconductors, and automotive electronic components, which accounted for less than 1% of the total vehicle price as recently as the 1980s, now represent about 20 to 30% of the total vehicle price. McKinsey, a renowned U.S. consulting firm, forecasts that the automotive electronics market will reach $200 billion (approximately 230 trillion won) by 2015, predicting that the proportion of electronic components in the manufacturing cost of automobiles will rise to around 40% by 2015, and reach 70% in the case of electric vehicles that eliminate the engine.

It has been well known over the past few years that innovation in the automotive sector has become increasingly dependent on electronic components and software, and Freescale is a proven company that has supplied over 750 million ICs to automotive customers worldwide through its extensive portfolio of microcontrollers, processors, analog components, sensors, and specialized software.