World's first application to the 2021 Cadillac Escalade
38-inch display with ultra-high resolution of 4K or higher
Provides instrument panel, AVN, and rear-seat infotainment systems

LG Electronics will be the first in the world to supply a plastic OLED (P-OLED)-based digital cockpit system to GM's premium brand Cadillac.
The P-OLED digital cockpit featured in the 2021 Cadillac Escalade is designed to translate the vehicle's concept design into a production vehicle.

The digital cockpit consists of an ultra-high-resolution P-OLED display and an integrated infotainment system independently developed by LG Electronics.

The 38-inch P-OLED display combines three screens into one, including the instrument panel and two infotainment screens. Because the resolution exceeds 4K (3840×2160), it has excellent visibility and does not require a backlight, providing a variety of designs and a wide viewing angle, demonstrating a unique differentiation that has never been seen before.

A wide viewing angle on a vehicle display allows drivers to see the information they need at a glance.

The integrated infotainment system consists of an instrument cluster, Audio Video Navigation (AVN), and a Rear Seat Infotainment System (RSI). Comprised of two 12.6-inch screens, the Rear Seat Infotainment System supports functions such as screen sharing between rear seat passengers, connectivity with external devices like smartphones and laptops, and vehicle audio system control via the rear seat screen.

Considering that consumers seeking premium cars prefer luxurious interiors, demand for automotive P-OLED displays is expected to continue to grow.

According to market research firm IHS Markit, the global automotive display market is expected to grow from 9.8 trillion won in 2019 to over 12 trillion won in 2023.

LG Electronics plans to continue providing differentiated user experiences by supplying rear-seat infotainment systems to various new vehicles to be introduced by GM in the future.

Kim Jin-yong, head of LG Electronics' VS division, said, "Based on differentiated technologies, we will continue to introduce next-generation products for the future automobile industry that can grow together with customers."

Meanwhile, LG Electronics has also developed its own software to implement an integrated infotainment system. This software meets ASIL (Automotive Safety Integrated Level), the international standard for automotive functional safety.