End of Windows 7 support is a major factor in PC market growth
Tablets are emerging as main computing devices
COVID-19 Impacts PC Demand in the Short Term


IDC Korea announced a research analysis of the domestic PC market on the 11th. According to the analysis, domestic PC shipments, including desktops and laptops, totaled 4.55 million units in 2019, an increase of 7.2%p compared to the previous year.

The migration of commercial PCs to Windows 10 following the end of Windows 7 support on January 14, 2020, is the main factor driving market growth.

Major industries such as public sector, education, military, finance, and manufacturing have mostly completed the transition to Windows 10. While replacement of some remaining volumes is expected to occur by the first half of 2020, the annual volume is projected to decrease due to market saturation.

Due to large-scale desktop replacements in the public sector, the share of laptops in 2019 fell by 2.8 percentage points from the previous year to 51.7%, but this year it is expected to turn upward again as it balances out across industries.

By product category, the growth of convertibles and ultra-slim devices under 15mm is the most prominent, a result of reflecting various consumer needs such as writing capabilities, stylish design, light weight, and all-day computing.

The popularity of premium Android and iOS-based detachables, particularly among college students, is evidence that tablets are also expanding their scope of use as main computing devices.

On the other hand, despite the increasing share of AMD Ryzen and the rapid transition of NVIDIA's RTX series, demand for gaming PCs remained at the previous year's level due to the absence of new games requiring high specifications.
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Kwon Sang-jun, a director at IDC Korea, stated, “The novel coronavirus infection could affect PC demand in the short term,” adding, “While the duration cannot be determined, demand could recover rapidly once the infection stabilizes.”

He stated, “Consumers will shift from offline channels to online channels, and supply may not be smooth due to the slowdown in local production, including in China,” but added, “There is stable replacement demand for PCs, and especially in the commercial market, as they are essential tools for work, the impact of the novel coronavirus will be limited compared to other devices.”