TI Korea (CEO Kent Jeon, www.ti.com/ww/kr ) January 10, 2013 – TI (CEO Kent Jeon) showcased future automotive infotainment solutions at CES 2013, which opened on the 7th (local time), introducing innovative augmented reality head-up displays (HUDs), digital dashboards, and sensor console systems that utilize TI DLP technology, which has long supported TI's automotive industry.

These next-generation systems from TI officially mark the first entry of DLP technology into the automotive sector and are recognized for achieving remarkable improvements in aspects such as high resolution and brightness, extended viewing angles, haptic feedback, reduced distraction, and design flexibility that surpasses the limitations of existing technologies. By demonstrating these new-era systems with key automotive partners and automakers at CES 2013, TI is helping to foster an understanding of the features drivers and passengers will be able to experience in their vehicles in the near future. (See www.DLP.com/CES2013 for videos and photos)

According to the 'Automotive Electronics Report' by IT market research firm Strategy Analytics, applications such as all-electric vehicles, head-up displays, drowsiness detection, front LED lighting, start/stop systems, lane departure warnings, and blind spot detection are projected to be included in "high-growth application sectors" (sectors with a CAGR of over 50%) by 2018, thereby lending momentum to the expansion of TI's DLP into the automotive sector. (Source: Strategy Analytics August 2011 report "Automotive Electronic Systems Demand Forecast 2009–2018," page 4)

Kent Novak, Senior Vice President and General Manager of DLP at TI, stated, “DLP technology has long been known for providing the best digital image quality and intelligent display capabilities across a wide range of products and applications. In the field of automotive infotainment systems, such as augmented reality head-up displays, products incorporating DLP technology with TI’s proven automotive processors and sensors can be highly effective. TI is collaborating with key partners to provide customers with a realistic experience comparable to what they currently experience on smartphones, tablets, and gaming systems, while minimizing distractions and offering a more convenient way to use advanced vehicles.”

By utilizing the unique micromirror structure of DLP technology, TI has been able to develop a compact HUD system that provides higher brightness and clarity, a wider viewing angle, and improved color reproduction while driving compared to other display types. This helps the driver focus on the road ahead and can display real-world objects in the field of view through software-based augmented reality elements such as navigation displays, real-time geographic information, and safety warnings. Furthermore, the size of the HUD image can be adjusted appropriately according to the driver's seat position, and its location on the windshield can also be adjusted, allowing the driver to focus their attention and receive more information.

For console and dashboard displays, the speed and accuracy of DLP technology, combined with other TI components such as infrared cameras and the new “Jacinto 6” processor, enable multipoint touchscreen interactivity across the entire console surface. It is also scalable to all sizes and shapes, including curved surfaces, and integrates dials and buttons to provide true tactile comfort and familiarity. Furthermore, it can simultaneously display full-color, high-resolution video, animations, and still images representing vehicle information, navigation, in-vehicle infotainment, and HVAC controls, and can be repositioned to suit the driver and passengers. In addition, the TI sensor can determine whether the hand approaching the console is the driver's hand or the passenger's hand, thereby allowing for the adjustment of images and available functions accordingly, which improves safety.

All HUD, dashboard, and console setups that adopt DLP technology can display software programs selected by the manufacturer and any form of content, regardless of whether they are proprietary technology or third-party commercial/open source.

You can experience all automotive display demos firsthand, along with other new and upcoming products using TI DLP technology, at the following CES 2013 event and TI Partners' booth.
• Pepcom's Digital Experience! – Monday, January 7, 7 p.m. (US Standard Time)
• TI DLP Demo Suite (Pre-register for a meeting via dlantowski@waggeneredstrom.com ) – January 8 (Tue) – 11 (Fri)

During the CES exhibition, new news, videos, photos, and other digital content from TI DLP are available on the online press release page at DLP.com/CES2013. You can also find updates about TI DLP on Twitter (@TI_DLP) and YouTube (YouTube.com/DLPTechnology).

Detailed information about all applications using DLP technology can be found at DLP.com.