Texas Instruments Korea (Texas Instruments Korea, President and CEO Kent Chon, www.ti.com/ww/kr ) May 23, 2013 – Texas Instruments (TI) (NASDAQ: TXN) today introduced a high-efficiency, low-noise sensorless brushless DC (BLDC) motor driver that reduces external component count with just one capacitor. The DRV10963 is a 5-V, 3-phase sensorless BLDC motor driver that simplifies layout and reduces board space by up to 80 percent, enabling developers to create smaller, slimmer and more innovative designs. It includes integrated commutation logic that enables instantaneous motor rotation without additional code development, and its 180° pure sinusoidal output provides efficient, quiet operation. (For more product and ordering information, visit http://www.ti.com/drv10963-pr-kr )

Key Features and Benefits of the DRV10963

· Extended Battery Life: Low operating voltage range of 5.5 V to 2.1 V, low RDSON below 1.5 Ω, and ultra-low quiescent current characteristics extend battery life of battery-powered portable personal medical and beauty devices such as fans, electric shavers, and electric toothbrushes by up to 25% compared to competitive products. It further extends battery life by providing a minimum standby current of 15μA, which is lower than the minimum standby current (30μA) of the closest competing product.

· Low power: Transitions from low power mode to active mode in less than 1µs using the 16-bit ultra-low power MSP430G2452 Value Line microcontroller, which offers built-in timers, up to 16 I/O touch-sensing support pins, built-in communications, and variable analog comparators.

· Shorter time to market: Integrated current logic eliminates the need for code development, and advanced on-chip protection features reduce design complexity, improve system reliability, and shorten development time from months to just minutes.

· Board space savings and ease of use: The single-chip solution saves up to 80% of board space compared to other discrete solutions, and the integrated power MOSFET simplifies layout.

· Efficient and quiet operation: Full sine wave output supports efficient and noise-free operation.

Tools and Support

The DRV10963EVM evaluation module (EVM) is a cost-effective sensorless solution for 3-phase BLDC motors. It includes a TLC555 low-power timer configured to provide pulse width modulation (PWM) and a potentiometer to adjust motor speed.

Additionally, technical support is available through the Motor Driver Forum in the TI E2ETM Community, where engineers can ask questions and TI experts can provide answers.

Package, availability and pricing

The DRV10963 is currently available in a thermally efficient 10-pin 3mm x 3mm USON package with an exposed thermal pad, with a suggested retail price of $0.49 in 1,000-unit quantities.

Learn more about TI's motor control solutions

· Order samples of the DRV10963: www.ti.com/drv10963-sample-pr

· Purchase the DRV10866EVM evaluation module: www.ti.com/drv10963evm-buy-pr

· Download the DRV10963 datasheet: www.ti.com/drv10963-ds-pr

·  Motor Drive and Control Selection Guide, training, videos, application notes, and block diagrams: www.ti.com/motor-pr

Motor Drive and Control Blog: www.ti.com/motorblog-pr

· “How to” video

o Pre-driver vs. integrated motor driver: www.ti.com/motordrivers-pr

o Thermal considerations when selecting an integrated motor driver: www.ti.com/thermalconsiderations-pr